The birthplace of Mang Inasal—the Philippines’ Grill Expert—has come full circle. On August 31, 2025, the brand officially reopened its very first branch at Robinsons Place Iloilo, refreshed with a bold new look while honoring its proud heritage.
The milestone blessing and digital relaunch, held a day before the grand reopening, brought together Mang Inasal President Mike V. Castro, brand ambassador Coco Martin, and Iloilo City Vice Mayor Love Baronda. Their presence underscored the brand’s dual mission: to push the boundaries of innovation while staying rooted in Filipino culture.
What began in 2003 as a single store founded by visionary entrepreneur Edgar “Injap” Sia II has since transformed into one of the country’s most successful homegrown restaurant chains. Backed by the Jollibee Group, Mang Inasal has become beloved nationwide for its Chicken Inasal, Unli-Rice, and Ihaw-Sarap (deliciously grilled) dining experience. Today, it serves millions of Filipinos across more than 570 branches nationwide—solidifying its place not just as a household favorite, but as a symbol of Filipino entrepreneurial pride.
Its strength as a brand is undeniable. Global valuation firm Brand Finance has named Mang Inasal the Strongest Restaurant Brand in the Philippines, affirming its industry leadership and deep bond with Filipino consumers across generations.
“This store represents the heart and soul of Mang Inasal,” said Castro. “From our first grilled chicken to the millions served today, we remain grateful to Iloilo and every customer who made this journey possible. This reopening is both a tribute to our beginnings and a bold step toward the future.”
At the heart of the reopening is Mang Inasal’s new 5G (fifth-generation) store design—a future-ready concept that blends heritage with innovation. Customers can expect a streamlined kitchen layout, an upgraded Takeout Express, the brand’s first Cashless Express Kiosk, and the new Mang Inasal Heritage Wall, which pays tribute to its Iloilo roots while embracing digital convenience and smarter service.
“This 5G store design is our way of making every Mang Inasal experience faster, smarter, and more delightful,” Castro added. “We look forward to rolling out similar future-ready stores nationwide in the coming months.”
The celebration was capped with a Dinagyang-inspired performance, a heartfelt musical number from the Don Bosco Boys Home Choir, and the unveiling of the Heritage Wall—powerful reminders of Mang Inasal’s strong community ties and cultural pride.
As the brand returns to where it all began, it renews its promise to deliver Unli-Saya (unlimited fun) experiences—whether through dine-in, takeout, drive-thru, or delivery. From its humble Iloilo beginnings to its nationwide success story, Mang Inasal continues to serve more than just grilled favorites. It serves a legacy of Filipino pride, bold innovation, and the unmistakable flavor of home.
For exclusive updates, visit www.manginasal.ph, order at https://manginasaldelivery.com.ph, or follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya moments.
