Mang Inasal, long regarded as a cultural icon in Filipino dining, is entering a dynamic new phase with the appointment of Mari Aldecoa as Head of Marketing and Business Channels. Under his leadership, the beloved inasal brand is poised to fuse tradition with innovation, redefining how it connects with Filipino customers while reinforcing its position as a market leader.
With over 15 years of experience revitalizing top quick-service and consumer brands, Aldecoa is no stranger to driving growth through strategy and creativity. Prior to joining Mang Inasal, he led Red Ribbon Bakeshop to consistent expansion, proving his ability to refresh legacy brands for modern audiences.
For Aldecoa, leading Mang Inasal is not just about sustaining success—it’s about deepening its cultural resonance. “What excites me most is building on an already powerful and well-loved brand,” he said. “My goal is to take this momentum and elevate it further, ensuring Mang Inasal remains both iconic and ever-evolving for the next generation of consumers.”
He highlights collaboration as key to this transformation. “I’m thrilled to work with the team that brought Mang Inasal to where it is today. Together, we’ll continue to strengthen our core while exploring new opportunities and experiences where the brand can shine even brighter,” he added.
The results of Mang Inasal’s steady evolution are already visible. In the Brand Finance 2025 report, the company was named the strongest quick-service restaurant brand in the Philippines and ranked seventh among the nation’s strongest brands overall. It also secured the 25th spot in the country’s most valuable brands and remains the most awarded QSR brand in the Philippines.
Aldecoa views these recognitions not as a finish line, but as the foundation for future growth. His leadership philosophy is anchored in excellence, collaboration, empathy, and courage—values that guide how he leads his teams and shapes strategic decisions.
Since joining, Aldecoa has identified new avenues for expansion, integrating fresh marketing approaches and strengthening customer engagement across multiple channels. His initiatives aim to make Mang Inasal more accessible and relevant, ensuring that its signature inasal and Filipino favorites continue to bring people together nationwide.
With Aldecoa at the helm, Mang Inasal’s story is entering an exciting new chapter—one defined by bold creativity, deeper connections, and a renewed vision for the future of Filipino dining.
For the latest updates, visit manginasal.ph or follow Mang Inasal on its official social media platforms.