Festival-goers joined the fun as LIFT brought its bold spirit to MassKara for the first time.
Coca-Cola Philippines’ newest energy-packed drink, LIFT, made its explosive debut at the MassKara Festival in Bacolod, bringing with it an unstoppable wave of energy, excitement, and confidence. For three straight days, Lacson Street turned into a playground of boldness and fun as thousands of festival-goers lined up to take the ultimate “Dare to Switch” challenge.
True to its challenger DNA, LIFT set up an immersive experience zone that tested strength, focus, and determination. Participants raced through the twisting LIFT Maze, pushed their limits at the LIFT UpBar, struck their fiercest poses at the LIFT Art Photo Wall, and proved their coordination in the LIFT Bottle Up challenge. Each activity was designed to spark the competitive spirit, reward daring moves, and celebrate the rush of victory — the kind of energy LIFT proudly represents.
Attendees eagerly joined the activities at the grand LIFT booth, won exclusive prizes, and captured their unforgettable MassKara moments.
The booth quickly became one of MassKara’s must-visit hotspots, buzzing with laughter, cheers, and the flash of countless selfies. Every player, whether they conquered the maze or lifted the bar, left feeling energized and inspired to share their “Dare to Switch” moments online, turning the booth into a digital hub of confidence and celebration.
“LIFT’s first-ever MassKara activation was more than just an event — it was a statement,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara celebrates joy and resilience, and LIFT channels that same spirit — daring Filipinos to rise to the challenge, face life head-on, and make the switch when it’s time to level up.”
As the confetti settled and the music faded, LIFT had already carved its mark in the hearts of festival-goers, leaving behind not just memories, but motivation. The drink that dares you to switch is now available in sari-sari stores across Western Visayas — with bigger, bolder activations lined up nationwide.
Follow LIFT Philippines on Facebook and Instagram to join the movement and catch where the Dare to Switch challenge lands next.