LBC at 75: Moving with Filipinos, powering business, connecting generations

A collage showcasing the connection between people, featuring joyful moments with family and friends, a woman in an LBC shirt holding a tablet, and a delivery package, all celebrating LBC's 75 years.

As LBC Express, Inc. marks its 75th anniversary this year, the homegrown logistics leader is taking stock of a journey that began as a modest courier service in Manila and has grown into a global provider of logistics, e-commerce, and financial solutions serving Filipinos and businesses around the world.

Founded in 1950, LBC was built on a simple but enduring idea: to keep Filipinos connected, no matter the distance. Over the decades, that mission has evolved into a broader promise—helping families, enterprises, and communities move forward together.

Guided by its anniversary theme, “We Move With You,” LBC’s story has become inseparable from the people it serves, earning its place as one of the country’s most trusted and resilient local brands.

That trust was forged through constant motion and adaptation. What started with air cargo expanded steadily as trade flows accelerated and supply chains grew more complex.

LBC transformed its capabilities to meet the needs of a fast-changing economy, developing a comprehensive portfolio that now includes warehousing, cross-border freight forwarding, cross-docking, e-commerce logistics, last-mile delivery, and specialized corporate solutions.

In doing so, the company positioned itself not just as a service provider, but as a strategic partner to local enterprises, multinational firms, and digital commerce platforms seeking scale and reliability.

The past year underscored that role. In 2025, LBC strengthened its corporate footprint through collaborations with emerging e-commerce platforms, the launch of shipping programs tailored for online sellers and micro, small, and medium enterprises nationwide, and partnerships with corporations and government agencies aimed at enabling efficiency, confidence, and competitiveness in an increasingly complex market.

These milestones reflected a logistics network designed to serve both personal and commercial needs—supporting everyday Filipino households through courier, air cargo, and balikbayan box services, while powering enterprise supply chains across domestic and international routes.

Beyond parcels and freight, LBC’s impact extends into the wider economy. Efficient logistics, the company notes, create ripple effects that allow businesses to innovate, expand, and generate jobs. By helping goods and documents move reliably at scale, LBC contributes to stronger industries and livelihoods, turning corporate success into shared progress for the communities that depend on these enterprises.

At the heart of its longevity is purpose. For LBC, 75 years is not merely a measure of time, but a testament to staying relevant and human—anchored on humility, integrity, innovation, trust, and teamwork.

“For 75 years, LBC has stood as a symbol of reliability, connection, and care,” said Enrique V. Rey, COO and President of LBC Express, Inc. “‘We Move With You’ is not just our anniversary theme—it is our story. Through every milestone, every movement, and every Filipino journey, LBC has been there, carrying more than parcels, but the spirit of family, resilience, and nationhood.”

That philosophy is reflected in the company’s year-long anniversary celebrations, highlighted by the release of the 75th Anniversary Hero Video directed by Antonette Jadaone and the unveiling of the official 75th Anniversary Emblem created by The Lennon Group.

Together, these tributes honor LBC’s past while signaling its continued commitment to move with Filipinos—wherever they are, and wherever they are headed next.

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