(Photo courtesy of PIA)
SAN FERNANDO CITY, La Union — The provincial government of La Union is advancing a proposed ordinance regulating smoking and vaping to protect public health, discourage nicotine use among young people and maintain cleanliness in tourist destinations.
The Sangguniang Panlalawigan Committee on Health and Sanitation, chaired by Board Member Ruperto Rillera Jr., conducted a public hearing on October 21 to review Draft Provincial Ordinance No. 652, Series of 2026, known as the “Comprehensive Smoke-and-Vape-Free Ordinance of the Province of La Union.”
The proposed measure seeks to establish regulations covering the use, sale, distribution and advertising of cigarettes, electronic cigarettes, heated tobacco products and other nicotine and non-nicotine delivery systems throughout the province.
During the consultation at the Sangguniang Panlalawigan Bayview Hall, government officials and stakeholders examined the scope of the proposed regulations, including their application to emerging smoking and vaping devices.
Participants also discussed whether to include momma, or betel nut chew, a traditional product commonly consumed in upland communities.
The proposal to cover momma prompted discussions on balancing local cultural practices with public health concerns and the maintenance of clean public spaces.
Board Member Harold Dave Sibuma emphasized the importance of the ordinance in protecting La Union’s tourism industry and preserving the cleanliness of its popular destinations.
“This is timely because there is a good influx of tourists coming to La Union, and we would like to keep our tourist destinations clean and our reputation as a protected province,” Sibuma said.
“I believe this ordinance will also help those who consume nicotine products to use them responsibly.”
The proposed ordinance includes penalties for violations and provisions allocating local funds for public health education, smoking cessation assistance and community enforcement activities.
These measures are intended to reduce exposure to secondhand smoke, prevent nicotine use among minors and promote healthier public environments for residents and visitors.
Provincial officials also hope the regulations will support La Union’s efforts to maintain its reputation as an environmentally responsible tourism destination.
The Committee on Health and Sanitation will consolidate recommendations from local government agencies, stakeholders and sector representatives before the proposed ordinance proceeds to further legislative deliberations.
The measure must undergo the remaining legislative process before it can be enacted and enforced across the province.
