kate spade new york debuted its Fall 2024 brand campaign featuring actresses Taraji P. Henson (The Color Purple, Fight Night), Nicola Coughlan (Bridgerton), and Marsai Martin (Black-ish, G20), who join the brand in unveiling its Fall 2024 collection, including the relaunch of the signature Spade Flower Jacquard assortment.
Shortly following the campaign launch, the brand premiered a short film featuring Henson, Coughlan, and Martin to introduce a new Global Fund for Women’s Mental Health, a social impact initiative focused on cultivating greater access to joy by advocating for and investing in mental health solutions for women around the globe.
“For over 30 years, kate spade new york has been known for a fresh, modern sensibility, a spirited approach, and playful wit – inviting everyone to seek the extraordinary in the everyday,” says Jennifer Lyu, SVP and head of design at kate spade new york. “We have always had a passion for sharing a colorful world, and this approach still shapes all we are today. We are a brand with a universal language of joy, optimism, and enduring style, and a customer who has historically felt deeply connected to this.”
“At Kate Spade, we believe in expressing joy through a style that goes beyond what you’re wearing, one that continues to spark conversation and inspire you and those around you every day. And while joy is something universal, it is also so personal. We are thrilled to partner with Taraji, Nicola, and Marsai—three bold, powerful, dynamic women—as we unveil our Fall 2024 campaign,” Taraji P. Henson shared.
Henson continued, “We’re honored to feature them in a short film as we kick off our brand’s new Global Fund for Women’s Mental Health. The film explores the intersection between joy and mental health through the perspectives of each woman, and we’re excited to premiere the film during New York Fashion Week at our third annual Global Summit on Women’s Mental Health.”
She said that she long admired the unique spirit of Kate Spade New York, and added, “The soul of the brand is rooted in creativity, style, and optimism. You have a feeling of joy when you wear the brand. I’m proud of the incredible journey I’ve been on with kate spade new york over the years to shine a light on the importance of pursuing your joy. As women, we care for everyone else before caring for ourselves. And I wish all women to please carve out that intentional space – pour that same energy into yourself.”
“I’m so proud and honored to team up with Kate Spade New York on this beautiful campaign, which has such an important message at its core. When I wrapped Season One of ‘Bridgerton,’ my gift to myself was a bag from kate spade new york – which I still treasure – so to be part of this campaign feels like such a special moment,” said Nicola Coughlan. “Life is precious and passes so quickly. So, I make sure to take in the moments of joy as deeply as I can, as I know they’re the memories that make life worth living.”
“I’ve always been drawn to the optimistic nature of kate spade new york. There’s a purity to their design approach – it is playful yet sophisticated and has this authentic, clever wit,” said Marsai Martin. “In working with the brand alongside Taraji and Nicola, I’ve been reminded about the importance of tending to yourself, seeking your joy, and finding the resources that ground you daily. The brand has built a beautiful community around the idea that joy has a deeper meaning and that it looks different for everyone.”
The kate spade new york Fall 2024 collection embraces the spirit of the season and the endless possibilities it holds. Classic prints and proportions, heritage details, and tried-and-true brand codes are reimagined in entirely new ways – with the brand’s signature charm turned up.
The brand’s Spade Flower Jacquard handbag group is inspired by its most iconic brand identifier, the spade. The pattern has become a staple of kate spade new york’s handbag assortment. Continuing its long-term partnership with world-renowned Italian luxury textile mill Limonta, kate spade new york has created a new luxe jacquard fabrication – now interpreted with more depth and dimension than ever before.