KASAMA sa pangarap: How Home Credit’s frontliners drive financial inclusion

Three Home Credit Sales Associates in red shirts, smiling and ready to assist customers, set against a blurred retail background.

At the heart of Home Credit Philippines’ growth story are its Sales Associates—the red-shirted frontliners who bridge financial solutions with everyday Filipino dreams. From smartphones for students to motorcycles for workers and appliances for families, these associates are not just selling products; they are enabling aspirations through accessible financing.

The latest #HCSpecials video, KASAMA, highlights the critical role these associates play in bringing financial inclusion to life. By showcasing the journeys of three top-performing associates—Jerryco Malvarosa, Joebeth Rizaldo, and Kimberly Boiser—the campaign illustrates how resilience, dedication, and customer-first service fuel both personal and professional growth.

From crisis to career stability
For Jerryco Malvarosa, the pandemic brought sudden unemployment and financial strain. But joining Home Credit as a Sales Associate opened a new path. Now 39, he is not only helping customers understand installment plans with clarity and confidence but also rebuilding his own financial stability—saving, investing, and even starting a small business.

His story reflects a larger truth: consumer finance companies like Home Credit are not only serving customers but also creating livelihood opportunities for thousands of Filipinos navigating a post-pandemic economy.

Building dreams while providing for his own
Joebeth Rizaldo’s story adds another layer to the narrative. A father of one, with another child on the way, he works with determination to provide for his growing family. Through his career as a Sales Associate, he has managed to acquire a motorcycle, upgrade it to a tricycle, and improve his home—while also helping customers achieve milestones like gifting their children with a first smartphone.

Joebeth’s ability to balance personal ambition with customer service showcases how the financial services sector can be a source of empowerment for both employees and clients.

From small-time vendor to corporate frontliner
Then there is Kimberly Boiser, who once sold office supplies to make ends meet. Today, after nearly eight years with Home Credit, she has grown into a confident, high-performing Sales Associate who sees her role as more than just a job. For her, every successful transaction represents a family’s improved quality of life and a personal opportunity for growth.

Her transformation from a small vendor to a frontliner of a major financing company reflects how organizations like Home Credit provide upskilling, career development, and social mobility.

Financing as a partner in progress
Project KASAMA goes beyond storytelling—it underscores the company’s positioning in the market. Home Credit isn’t just financing products; it’s financing progress, resilience, and everyday victories. In a country where access to credit remains limited for many, initiatives like these showcase how financial institutions can humanize their services, empower their workforce, and create shared value for communities.

For Home Credit, every approved application is more than a transaction—it’s a step closer to financial empowerment for Filipinos. And for its Sales Associates, each interaction is proof that with the right platform, careers and communities can grow together.

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