The Jollibee Group, one of the fastest-growing restaurant companies in the world, has officially launched its evolved corporate brand—an exciting leap forward aimed at fueling its global ambitions while staying true to its roots.
Far more than just a new logo or look, this transformation reflects a renewed sense of purpose: spreading joy through superior taste. As the company continues to expand its presence in international markets, it’s unifying its identity across its 19 diverse brands under one powerful banner—Jollibee Group.
“At our core, we exist to spread joy through superior taste,” said Jollibee Group Global President and CEO Ernesto Tanmantiong. “This purpose shapes everything we do—from the flavors we serve to the experiences we create. It’s why our brands resonate with people around the world.”
While the company’s legal name remains Jollibee Foods Corporation (PSE: JFC), the more streamlined and globally friendly “Jollibee Group” will now serve as its official corporate identity. Alongside this change comes a revitalized visual identity, refreshed brand architecture, and a unified naming system to better represent its growing international presence.
The brand evolution isn’t just for aesthetics—it’s a strategic move to attract global investors, top talent, and future franchise partners, while reinforcing trust with communities and stakeholders across borders.
“Our purpose is more than a slogan—it’s our strategic edge,” added Tanmantiong. “It inspires our teams, deepens customer loyalty, and strengthens our role as a values-driven global company.”
The new brand identity made its debut in internal events, including a supplier summit and the annual stockholders’ meeting. It’s now rolling out to the public via international media and corporate platforms.
“As we continue our global journey, this refreshed identity marks a new chapter,” Tanmantiong said. “We’re not just growing a business—we’re building a global force for joy, quality, and innovation.”
With this bold rebranding, the Jollibee Group sets its sights firmly on the future—ready to serve more people in more places, while staying anchored in the joyful spirit that made it a household name.