Joyful Wins: The Jollibee Group brought home 18 trophies at this year’s Marketing-Interactive Marketing Excellence Awards. Leading the pack, the Mang Inasal team won 9 metals, including Gold in Excellence in Marketing to a Specific Audience for its “Love the Flavors, Love the Philippines” campaign.
The Jollibee Group once again proved its dominance in brand storytelling and innovation, sweeping 18 awards at the Marketing Excellence Awards Philippines 2025. This marks the second straight year of success for the company, reinforcing its reputation as one of the country’s most awarded organizations in marketing excellence.
Leading the charge were Mang Inasal, Burger King, Greenwich, and Chowking, each earning recognition across multiple categories, from digital and experiential campaigns to market research and brand leadership. Adding to the celebration, Greenwich’s Alizon De Torres and Mang Inasal’s Allan Tan were both named Marketing Leaders of the Year.
“We are honored to be recognized once again at the Marketing Excellence Awards. But the real victory comes when our customers win,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines. “These awards are a testament to the creativity, hard work, and passion of our teams who consistently bring campaigns that not only resonate with Filipinos but also make a meaningful impact in their daily lives.”
Gold for the King. Burger King Philippines also won big this year, bringing home the Gold in Excellence in Media Strategy for “Bye Bye TV, Hello Digital” and Silver for Excellence in Events Marketing for “Best Bubs” campaign.
Highlights of Jollibee Group’s 2025 wins
Gold
- Excellence in Marketing to a Specific Audience – Mang Inasal (Love the Flavors, Love the Philippines)
- Excellence in Media Strategy – Burger King (Bye Bye TV, Hello Digital)
Silver
- Excellence in Digital Marketing – Mang Inasal (#MangInasalCreamyYESSummer)
- Excellence in Consumer Insights/Market Research – Mang Inasal (‘Yan ang Kaing Mang Inasal)
- Excellence in Experiential Marketing – Mang Inasal (Pork BBQ Caravan)
- Excellence in Sponsorship Activation – Mang Inasal (Mang Inasal Celebrates Festivals)
- Excellence in Media Strategy – Greenwich
- Excellence in Data Driven Marketing – Greenwich
- Excellence in Events Marketing – Burger King (Best Bubs Campaign 2024)
- Marketing Team of the Year – Chowking
- Marketing Leader of the Year – Alizon De Torres, Greenwich
Bronze
- Excellence in Advertising – Mang Inasal (‘Yan ang Kaing Mang Inasal)
- Excellence in Out-of-Home Advertising – Mang Inasal (It’s A Sign)
- Excellence in Viral Marketing – Mang Inasal (4-Cheese Halo-Halo)
- Excellence in Location-based Marketing – Greenwich
- Excellence in ECommerce Marketing – Greenwich (Overrr Delicious Overload)
- Excellence in Livestreaming Marketing – Chowking (Chowliday Handa)
- Marketing Leader of the Year – Allan Tan, Mang Inasal
Joy Overload. The Greenwich Team bagged this year’s Silver in Excellence in Data-Driven Marketing for its Overr-Delicious Overload ® campaign. They also took home other metals for excellence in media strategy, e-commerce marketing, and location-based marketing.
“These wins reflect the strength, artistry, and diversity of our brands—from Mang Inasal’s bold and relatable campaigns to Burger King’s disruptive strategies, and the consistent leadership of Greenwich and Chowking,” added Katrina Yu, Chief Marketing Officer of Jollibee Group Philippines. “We dedicate this recognition to our people, our customers, and our partners who inspire us to raise the bar for marketing excellence and spread joy to Filipinos everywhere.”
Better Together. The Chowking team was named Marketing Team of the Year (Silver) and took home Bronze in Excellence in Livestreaming Marketing for “Chowliday Handa” campaign.
The Marketing Excellence Awards, organized by Marketing-Interactive, celebrates the most creative, data-driven, and impactful campaigns across industries in the Philippines. With its 2025 sweep, the Jollibee Group once again cements its standing as a trailblazer in marketing and a driving force in the food service industry.