As the Philippines and Japan celebrate 70 years of diplomatic relations this year, JCB is commemorating another significant milestone—30 years of serving Filipino consumers and strengthening cultural and economic ties between the two nations.
Japan and the Philippines established diplomatic relations in 1956, paving the way for decades of friendship, cooperation, and cultural exchange. Seventy years later, 2026 has been designated as the Philippines–Japan Friendship Year, honoring one of Asia’s most enduring bilateral partnerships.
Against this backdrop, JCB—the only international payment brand originating from Japan—celebrates three decades in the Philippines. Since entering the local market in 1996, JCB has remained committed to delivering seamless payment experiences while bringing Filipino cardholders closer to Japan through exclusive travel perks, merchant partnerships, and uniquely Japanese experiences.
More than a corporate anniversary, JCB’s 30-year journey reflects its role as a cultural bridge between Japan and the Philippines. Through trusted partnerships and curated experiences inspired by Japanese culture and hospitality, the company continues to deepen connections between Filipino consumers and Japan.
To mark these twin milestones, JCB is rolling out a year-long celebration highlighting the relationships and experiences it has cultivated over the past three decades—from cultural showcases and merchant collaborations to exclusive anniversary promotions.
One of the biggest highlights of the celebration will be a special three-day anniversary event at the SM Mega Fashion Hall from September 25 to 27, 2026. The event will honor both JCB’s 30th anniversary in the Philippines and the 70th anniversary of Japan–Philippines diplomatic relations.
The celebration will bring together JCB cardholders, banking partners, merchants, and guests for an immersive showcase of Japanese culture, meaningful collaborations, and exclusive experiences—underscoring JCB’s commitment to creating value that goes beyond payments.
Adding to the festivities, JCB is introducing a lineup of anniversary-themed promotions inspired by Japan and its longstanding friendship with the Philippines. These limited-time offers give cardholders a chance to enjoy authentic Japanese experiences at special anniversary rates:
- Japan visa application for just PHP 30 (July 1–31, 2026)
- USD 30 off Japan Airlines (JAL) flights (Booking period: July 15–31, 2026; travel period: July 15, 2026–May 31, 2027)
- Ramen for PHP 30 at Ramen Kuroda (Every Tuesday from July 14–September 29, 2026)
- 30% off at Mitsukoshi Fresh and Beauty (July 16–August 16, 2026)
For JCB Philippines Country Manager Wataru Tamura, the anniversary is ultimately about celebrating people and partnerships.
“For us, this milestone is a celebration of the lasting relationships, shared experiences, and cultural connections JCB has built with Filipino cardholders over the past three decades,” said Tamura. “JCB remains committed to serving as a bridge between the two nations by creating meaningful partnerships and introducing more Filipino people to Japanese culture. Through these exclusive promotions and collaborations, we hope to bring people closer to the richness of Japanese culture and the warmth of Filipino hospitality, while creating memorable experiences that inspire future journeys together.”
Thirty years after establishing its Philippine presence, JCB continues to evolve alongside the changing lifestyles and needs of Filipino consumers while staying true to the Japanese values of innovation, trust, and hospitality.
As it celebrates the past and looks toward the future, JCB reaffirms its commitment to strengthening the bond between Japan and the Philippines—one meaningful experience, partnership, and journey at a time.
For more information on JCB’s 30th anniversary promotions, participating merchant offers, and complete promotional mechanics, visit the JCB Philippines website or follow JCB Philippines on Facebook and Instagram. Interested customers may also apply for a JCB Card to enjoy these exclusive anniversary benefits. Terms and conditions apply. Promotional periods, eligibility requirements, and redemption mechanics may vary per offer.