In a move set to reshape the future of premium smartphones, Infinix has forged a landmark design partnership with Pininfarina, the legendary Italian studio behind some of the world’s most iconic automotive creations. Announced at Business of Design Week 2025, the collaboration will debut with the highly anticipated Infinix NOTE 60 Ultra — the first device to carry the Pininfarina design signature.
For 95 years, Pininfarina has shaped the global design landscape, crafting unforgettable silhouettes such as the Ferrari Testarossa and Alfa Romeo Spider. Now, that same mastery of form, elegance, and performance enters the world of mobile technology. The NOTE 60 Ultra designed by Pininfarina is set to mark a significant shift for both brands, blending Italian artistry with Infinix’s technological momentum.
The partnership comes at a time of strong global growth for Infinix. IDC’s Worldwide Quarterly Mobile Phone Tracker reports that the brand registered Southeast Asia’s largest quarter-on-quarter shipment increase in Q2 2025. By merging Pininfarina’s iconic design language with Infinix’s innovation-forward engineering, the collaboration aims to establish new standards for craftsmanship in the premium smartphone category.
“As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization,” said Tony Zhao, CEO of Infinix. “Our work with Pininfarina is an important step in strengthening the design foundation of our future products. This partnership reflects our long-term commitment to high-end design and to elevating the aesthetic benchmark of our flagship lineup.”
Fabio Calorio, Senior Vice President of Brand at Pininfarina, added: “Partnering with Infinix has allowed us to express our heritage of Italian design excellence within modern technology. For nearly a century, our brand has stood for purity, timeless lines, and the emotional power of form. These values align perfectly with Infinix’s vision of innovation and user-centered performance.”
A teaser poster released at the event hinted at the NOTE 60 Ultra’s bold new direction, showcasing the first visual expression of the Infinix × Pininfarina partnership. More details on the device’s design philosophy, key features, and release timeline will be announced soon, signaling the dawn of a new era for the brand’s flagship series.
Established in 2013, Infinix continues to expand its ecosystem of smart devices—from smartphones and laptops to wearables and smart TVs—now available across more than 70 international markets. With this latest collaboration, the brand positions itself firmly on the global premium stage.