Trust is not built through advertising campaigns or marketing messages—it is earned during life’s most critical moments. When families face unexpected medical emergencies, when policyholders need financial support, and when healthcare providers rely on timely payments, an insurer’s true value is put to the test.
For Etiqa Philippines, 2025 was a year defined by action. Through stronger operational discipline, improved service delivery, and a steadfast commitment to honoring its obligations, the company reinforced its role as a dependable partner for customers and healthcare providers alike.
At the heart of this commitment is the strength of the Maybank Group, Malaysia’s largest financial services institution and one of Southeast Asia’s most respected banking groups. As the insurance arm of the Group, Etiqa brings together regional expertise, financial stability, and a customer-first philosophy that empowers Filipinos to face life’s uncertainties with greater confidence.
Delivering When Customers Need It Most
Insurance is ultimately measured by its ability to provide support when it matters most. In 2025, Etiqa Philippines demonstrated this commitment by paying out Php 3.8 billion in claims, ensuring that customers received the financial assistance they needed during challenging times.
The company also disbursed more than Php 600 million to healthcare providers, strengthening relationships across its medical network and helping guarantee uninterrupted access to quality healthcare services for its members.
These efforts translated into greater customer confidence, improved satisfaction levels, and stronger trust in Etiqa as a reliable insurance partner.
Rebuilding Confidence Through Accountability
Recognizing the importance of trust in the insurance business, Etiqa Philippines embarked on a focused effort to enhance operational efficiency, improve customer experience, and strengthen relationships with healthcare providers.
The company made a conscious decision to prioritize the fulfillment of its commitments while streamlining internal processes to deliver faster, more responsive service.
“We made it a priority to fulfill our obligations to customers and healthcare providers because trust is earned through action,” said Anthony Bernabe, President and CEO of Etiqa Philippines.
“Insurance is ultimately about being there for people when they need support the most. Every claim paid, every provider partnership strengthened, and every service improvement reflects our commitment to delivering on our promises and providing a more dependable experience for our customers.”
This customer-centered approach has helped reinforce confidence in the brand, with more customers recognizing the reliability of Etiqa’s services and recommending the company to family and friends.
Strengthening Healthcare Access Nationwide
Beyond claims payments, Etiqa continues to play an important role in improving healthcare accessibility for Filipinos.
Its support for healthcare providers has helped sustain a nationwide network of more than 1,500 accredited hospitals and clinics, ensuring that members can access medical care wherever and whenever they need it.
By strengthening partnerships across the healthcare ecosystem, the company has improved service responsiveness while providing members with a smoother and more seamless healthcare experience.
Building the Future on Trust
As Etiqa Philippines continues its transformation journey, the company remains focused on enhancing customer experience, expanding healthcare partnerships, and driving sustainable growth anchored on accountability, reliability, and service excellence.
Backed by the financial strength and regional expertise of the Maybank Group, Etiqa is committed to delivering more than insurance products—it aims to provide peace of mind, security, and confidence to every customer it serves.
Because in insurance, promises matter. But it is keeping those promises when customers need help the most that truly defines trust.