Home Credit and Puregold launch Aling Puring credit card for everyday asenso

Three individuals stand in front of a promotional backdrop for the Aling Puring Credit Card by Home Credit. One person holds the credit card, while the others pose beside it, all smiling. A screen displaying the credit card design is visible in the background.

Home Credit Philippines (HCPH), the country’s leading consumer finance company, has teamed up with Puregold’s Tindahan ni Aling Puring (TNAP) community to launch the Aling Puring Credit Card powered by Home Credit—a first-of-its-kind card designed to bring financial flexibility, convenience, and progress closer to Filipino families and small business owners.

This partnership reflects a shared mission: to make financial wellness truly within reach for every Filipino. The Aling Puring Credit Card empowers sari-sari store owners, resellers, and homemakers to manage their finances better while enjoying premium benefits and exclusive rewards across more than 500 Puregold branches nationwide.

“Our partnership with Puregold and Aling Puring goes beyond convenience,” said Zdenek Jankovsky, Chief Business Development Officer and Executive Director of Home Credit Philippines. “This card gives everyday Filipinos access to smarter financial tools—helping them shop with confidence, manage their budgets more effectively, and experience more value each time they buy their essentials.”

A group of six people standing in a supermarket with shopping carts, each displaying signs for 'Puregold x Home Credit.' They appear to be participating in an event related to the Aling Puring Credit Card launch.

The Aling Puring Credit Card is a Visa Classic Contactless card that simplifies shopping and rewards loyalty. Members can earn double points for every ₱200 spent at Puregold stores, enjoy up to ₱100,000 credit limit, and make interest-free purchases for up to 45 days. For a minimal ₱200 monthly membership fee, cardholders receive extensive protection, including insurance covering 120% of their balance, daily hospital cash benefits, ₱50,000 supplementary health coverage, and 24/7 telemedicine access.

New users can also enjoy a 5% rebate of up to ₱500 on purchases within their first month, alongside special promotions from Home Credit for even greater savings.

For Puregold, this collaboration builds on its long-standing advocacy of supporting small entrepreneurs through TNAP. “At Puregold, our mission has always been to uplift Filipino families and micro-entrepreneurs,” said Antonio Delos Santos, Vice President for Operations of Puregold. “Through the Aling Puring program, we’ve helped our members grow their businesses—and with Home Credit, we’re taking that mission further by giving them access to financial tools that can fuel their success.”

More than just a credit card, the Aling Puring Credit Card powered by Home Credit stands as a symbol of shared progress and empowerment. Together, Home Credit and Puregold are redefining the meaning of abot-kayang asenso—making growth, stability, and opportunity accessible to every hardworking Filipino.

For more information, visit www.homecredit.ph or download the Home Credit App on Google Play, the App Store, or Huawei AppGallery. Home Credit Philippines is regulated by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).

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