Hino Motors Philippines (HMP), in partnership with Hino R-One, Inc., has officially launched Hino Pangasinan — marking a significant step in the company’s continued expansion and commitment to delivering trusted transport solutions nationwide.
Located along McArthur Highway in Carmen West, Rosales, the new dealership is the first full-service Hino hub in Region 1. Designed to meet the growing demand for mobility solutions in Northern Luzon, the facility offers sales, parts, and after-sales services — all in one strategic location.
The launch event was attended by local officials, business leaders, and HMP executives. Welcoming guests were the Hino R-One, Inc. Board — Chairman Rene So, President Ronald So, and other directors — alongside Rosales Mayor William Cezar and HMP President Shingo Sakai.
“Hino Pangasinan is more than just a new branch. It’s a major step toward our goal of providing nationwide, customer-centric service,” said Mr. Sakai. “It reflects our unwavering promise to deliver transport solutions that are reliable, efficient, and built for the long haul.”
A commitment to quality and community
Mr. Sakai also praised the leadership behind Hino R-One, citing their alignment with Hino’s core values of quality, durability, and service. “Their dedication strengthens the Hino brand and our commitment to uplifting Filipino businesses,” he noted.
Spanning over 3,000 square meters, the new dealership is built not only to serve but to create impact — generating jobs, supporting local enterprises, and enhancing mobility across the province.
The opening of Hino Pangasinan signals more than just expansion — it underscores HMP’s mission to empower communities and drive inclusive growth across the country. With each new dealership, HMP brings future-ready solutions closer to businesses that keep the Philippines moving forward.
