Filipino independent agency GIGIL has secured a place among Asia’s creative elite, emerging as the only independent agency in the Top 10 of Campaign Brief Asia’s Most Awarded Agencies of 2025.
Standing shoulder to shoulder with the region’s biggest global network agencies, GIGIL climbed to No. 7 in the prestigious rankings—its strongest performance to date. The milestone caps a steady rise for the agency, which has steadily advanced over the past three years from No. 14 to No. 12 before breaking into the Top 10 this year.
The recognition reflects GIGIL’s growing influence on the global creative stage. The agency accumulated 2,545 points across major international award shows, fueled by standout campaigns that captured global attention. Among its most celebrated works were Mandaue Foam Home Store’s Steal, RC Cola’s Miracle, and Grab’s Summer, all of which earned trophies at the Cannes Lions International Festival of Creativity.
Beyond Cannes, GIGIL’s campaigns also secured wins and recognition across the world’s most respected creative competitions, including British D&AD, London International Awards, Clio Awards, Spikes Asia, Thai ADFEST, Korean MAD STARS, the Australian AWARD Awards, and Campaign Brief’s The Work.
The agency’s momentum has also translated into dominance on the local stage. GIGIL was named Philippine Agency of the Year and topped the country’s creative rankings for both 2023 and 2024.
Further underscoring the agency’s creative leadership, GIGIL founding partners Badong Abesamis and Herbert Hernandez were ranked the No. 1 Creative Directors in the Philippines and placed seventh overall across Asia.
Campaign Brief Asia’s Creative Rankings evaluate agency performance based on wins across 12 of the world’s most influential advertising award shows over the past two years, including Cannes Lions, D&AD, The One Show, Clio Awards, London International Awards, New York Festivals, AWARD Awards, Spikes Asia, ONE Asia, ADFEST, MAD STARS, and The Work.
Just over seven years since its founding, GIGIL has rapidly evolved into one of Asia’s most influential independent agencies, known for bold storytelling and campaigns that not only win awards but also drive real business results for its clients.