Generika Drugstore has kicked off a heartfelt campaign to honor everyday heroes who provide unconditional care and support. Through its newly launched “Suporta sa Ginhawa Award for Best Supporting Nanay,” the company aims to recognize inspiring stories of mothers and mother figures who have made a significant impact on the lives of others.
Rooted in the values of Generika’s “Ginhawang Generika” advocacy, the award highlights the brand’s ongoing commitment to being a reliable healthcare partner for Filipinos. This advocacy focuses on three key areas:
Ginhawa sa Bulsa offers up to 85% savings on quality generic medicines, particularly through its trusted house brands, Actimed and Nutrawell. These savings help Filipino families afford full prescriptions and free up resources for other essential needs.
Ginhawa sa Plus Services provides free and affordable healthcare services, including medical consultations with partner doctors, blood pressure checks, and other basic wellness checks to support proactive health management in communities.
Ginhawa sa Katuwang ensures that every visit to Generika Drugstore is a meaningful experience, thanks to helpful pharmacists who provide expert medical advice and medication counseling to empower individuals in managing their family’s health.
Gino Guinto, President and CEO of Generika Drugstore, shared the purpose behind this new campaign: “The Suporta sa Ginhawa Award for Best Supporting Nanay is our way of recognizing unsung heroes—those who have quietly and consistently given support, love, and care to others. These people deserve to be celebrated, and through this initiative, we want their stories to inspire more Filipinos to carry on despite life’s many challenges.”
The campaign is open to everyone in the Philippines. Nominations are not limited to biological mothers—father figures, grandparents, guardians, siblings, or anyone who has played a motherly role in someone’s life can be recognized.
To nominate someone, participants must:
- Share a 60-90 second video on TikTok or Facebook answering: “Paano siya nakapagbigay sa ‘yo ng best suporta sa ginhawa?” Include the hashtags #BestSupportingNanay, #SuportaMoSaGinhawa, and #GenerikaDrugstore.
- Complete the official registration form online: https://forms.office.com/r/uB82rvRa6c
- Spread the word by encouraging likes, shares, and comments. The entries with the highest engagement from each region—NCR, North & Central Luzon, South Luzon & Visayas, and Mindanao—will be chosen as finalists.
Winners will receive the following:
- Grand Prize: One grand winner will receive P15,000 in cash, P5,000 worth of MEDPadala credits, and a commemorative Best Supporting Nanay trophy.
- Consolation Prizes: All other regional finalists will receive P5,000 in cash and P5,000 worth of MEDPadala credits.
Nominations are open from June 3 to June 30, 2025. For more information, visit the official Generika Drugstore pages on Facebook and TikTok.
This campaign is more than a search for role models—it’s a nationwide celebration of selfless love, everyday sacrifice, and the quiet strength that holds families together.
