2024 marked a significant period for eCommerce in the Philippines as it continued its upward trajectory. For 2025, the platform delivery segment is poised to become a key driver of eCommerce in the Philippines, with revenue projected to reach an estimated $1.28 billion, according to global data and business intelligence platform Statista. This sector demonstrates strong growth potential in revenue generation and user adoption, contributing significantly to the country’s economic development.
This is echoed by the online food and grocery delivery platform foodpanda Philippines, as it recently shared key insights and trends essential for driving further growth in the platform delivery market in 2025.
“We have seen the growing demand for convenience and sustainability among consumers. So it is vital that we continue to innovate and adapt, ensuring we meet our stakeholders’ needs as we achieve growth,” foodpanda Philippines managing director Daniel Jaramillo said.
foodpanda’s most in-demand food items
The past year saw rising consumer demand for convenience and efficiency in delivery services. The platform delivery market continued to grow, spurred by the increasing popularity of online shopping and efficient delivery processes.
For foodpanda Philippines, fast food remained the most in-demand food category for three consecutive years, with burgers being the most ordered item on the platform. Meanwhile, their grocery delivery arm, pandamart, saw bread and soft drinks as its bestsellers. Ordering activity peaked during lunch (11 a.m.) and dinner (6 p.m.), with Saturdays being the busiest day. “Our users rely on foodpanda for convenient mealtime solutions, particularly during peak hours and weekends when they want hassle-free options,” Jaramillo noted.
Cash in payments on the foodpanda platform led with 51% of orders, while online payments accounted for 49%, highlighting the growing adoption of digital methods. “We’re focused on providing seamless and flexible experiences to meet our users’ evolving needs,” Jaramillo said.
The company also noted that these trends guide them in optimizing offerings and services to enhance user satisfaction and engagement.
Less impulse buying, more strategic spending
Consumer behavior is predicted to continue evolving this year, with a noticeable decline in impulse buying. According to Euromonitor International’s Top Global Consumer Trends 2025, only 18% of consumers admitted to frequent unplanned purchases in 2024, highlighting a shift toward more deliberate spending.
To adapt, foodpanda Philippines continues its focus on affordability and convenience, offering options like its “meal for one” for budget-conscious solo diners, pandapro subscriptions to reduce delivery fees, and consistent deals and promotions with our key partners. “We aim to be the go-to food and grocery delivery app, offering value and convenience at every touchpoint,” Jaramillo shared.
Commitment to a circular economy
Circular economy models will gain momentum as eCommerce platforms focus on recycling, reducing waste, and extending product life cycles. These initiatives appeal to environmentally conscious Filipino consumers, who increasingly favor brands that prioritize sustainability.
The company’s sustainability program, Let’s Do Our Pau-rt (LDOP), continues to fight hunger and reduce food waste through various initiatives that repurpose surplus food to provide nutritious meals for underserved communities. “We’re building a system where food never goes to waste,” said Jaramillo. “By transforming surplus into sustenance, we’re creating a more sustainable future for everyone while addressing pressing social issues like hunger and environmental concerns.”
The convergence of technological advancements, eCommerce, and sustainability is poised to reshape the digital landscape in the Philippines. foodpanda Philippines emphasizes the need for businesses to adopt innovations that enhance customer experiences and address critical concerns like economic and environmental matters.
“With the platform delivery market expected to grow significantly in 2025, we are focused on delivering value, advancing sustainability, and driving innovative solutions. These efforts will not only help the eCommerce sector thrive but also contribute meaningfully to the country’s economic growth,” Jaramillo concluded.
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