Eastern Communications, one of the Philippines’ most trusted telecommunications and ICT providers, has once again made waves—this time on the international stage. The company clinched three major honors at the prestigious 2025 Asia Pacific Stevie Awards, held at the Lotte Hotel in Seoul, South Korea.
The recognition underscores Eastern’s unwavering commitment to innovation, nation-building, and customer excellence.
The awards spotlighted Eastern’s outstanding achievements in:
- Thought Leadership Campaign of the Year (Silver)
- Innovation in Content Marketing/Branded Editorial (Bronze)
- Innovative Achievement in Customer Satisfaction (Bronze)
Known globally as one of the most respected business award programs, the Stevie Awards drew over 1,000 nominations from 23 countries and territories this year—ranging from Australia to the U.S., and everything in between.
Bridging gaps, building futures
Eastern’s “Eastern Huddles” campaign took home the Silver Stevie for Thought Leadership Campaign of the Year, thanks to its timely response to the evolving challenges faced by Filipino businesses. From cybersecurity threats to digital literacy gaps and a growing demand for tech talent, Eastern tackled these head-on.
Partnering with top industry associations and local business chambers, Eastern hosted a series of forums designed to educate, empower, and upskill. The impact was clear:
- 30.1% market penetration in 2024 (up from 25% in 2021)
- 94% satisfaction rating from event participants (an 11% jump from 2021)
The campaign not only sparked critical conversations—it laid the groundwork for a more digitally capable Philippines.
Telling local stories with global reach
With its “Eastern Explores” video series, Eastern earned a Bronze Stevie for Innovation in Content Marketing. Released alongside the completion of the Philippine Domestic Submarine Cable Network (PDSCN), the campaign wasn’t just about faster internet—it was about connecting people to their culture, their communities, and each other.
The series spotlighted the rich history, food, and festivals of Cebu, Baguio, Iloilo, Pampanga, Bohol, Metro Manila, and Boracay—areas now empowered by improved connectivity.
From the vibrant Sinulog and Dinagyang festivals to the floral splendor of Panagbenga, Eastern Explores merged storytelling with strategic brand visibility, helping boost local tourism and ignite national pride.
Putting people first
Rounding out its wins, Eastern secured another Bronze Stevie for Innovative Achievement in Customer Satisfaction. At the heart of this success? The company’s people-first philosophy—“high tech, high touch.”
Eastern’s “Heart of Service” approach prioritizes empathy, responsiveness, and personalized experiences. The result:
- 5% boost in overall customer satisfaction
- 10% revenue increase from loyalty program members
These figures represent more than just numbers—they’re proof of a deep and growing trust between Eastern and the communities it serves.
“These awards affirm Eastern’s continuous efforts in elevating its overall experience—not only through innovation but also through meaningful partnerships and authentic customer engagement,” shared Jed Estanislao, Chief Marketing and Experience Officer. “We owe this success to our Ka-Eastern people and our loyal customers, who inspire us to go further every day.”
With this global recognition, Eastern Communications cements its place as a leader not just in telecom, but in empowering Filipinos through technology, culture, and connection.
Discover more at: www.eastern.com.ph