The Department of Social Welfare and Development (DSWD) and the National Council on Disability Affairs (NCDA) have called on social media users and influencers to stop participating in the “Emily Blind Prank” trend on TikTok, where individuals—sometimes even children—pretend to be blind for views or rewards.
“The DSWD appeals to all social media users and influencers to exercise compassion and sensitivity in producing online content. Imitating persons with disabilities (PWDs) is already a form of mockery that reinforces disrespect and discrimination towards the concerned vulnerable group,” said DSWD Assistant Secretary Irene Dumlao.
She urged the public to report any form of content that mocks PWDs to the NCDA, emphasizing the need to promote inclusion and respect.
The NCDA, in a separate statement, condemned the trend for being “disrespectful and harmful,” warning that it may violate Republic Act 9442 or the Magna Carta for Disabled Persons, which penalizes acts that subject PWDs to shame or humiliation, including on online platforms.
“Disability is not a costume. It is not a challenge to be faked for entertainment,” the NCDA said, adding that such videos trivialize the struggles and fundraising efforts of real PWDs and their families.
Both agencies appealed to creators, parents, and platform moderators to take accountability and help protect the dignity of persons with disabilities by fostering empathy and awareness online.