DoubleVerify, a provider of digital media measurement and analytics, has announced the launch of pre-bid video exclusion lists for TikTok. This new feature allows advertisers to avoid unsuitable content before their ads are shown, helping improve media quality, campaign performance, and return on investment.
“We’re excited to bring DV’s pre-bid video controls to TikTok, giving advertisers the power to boost both campaign impact and quality,” said Mark Zagorski, CEO of DoubleVerify. “Our AI-powered classification tech ensures ads appear in brand-safe environments—driving stronger engagement and increasing confidence in digital investments.”
Key Benefits for Advertisers:
- Comprehensive Protection: Combines pre-bid controls with post-bid reporting for full campaign oversight and optimization.
- Efficiency at Scale: Automatically updates in near real-time, requiring no manual maintenance.
- Stronger Performance: Prevents ads from running alongside inappropriate content, minimizing waste and maximizing ROI.
At the heart of DV’s solution is its proprietary Universal Content Intelligence engine. Using advanced AI, DV analyzes multiple content formats—video, audio, image, and text—for more precise classification. The platform also leverages key frame extraction, which focuses only on the most significant video moments, reducing computing power needs and environmental impact while maintaining high accuracy and speed.
The new pre-bid tools and insights are accessible through DV Pinnacle, DoubleVerify’s unified reporting and analytics platform. Advertisers can monitor and optimize their TikTok campaigns with real-time data and reporting.
In the coming months, DV will also roll out enhancements to its TikTok dashboard within DV Pinnacle®. These updates will provide greater transparency, including top-level pre-bid filtering and previews of flagged content—giving brands deeper insights and more control over their ad placements.
For more information, visit www.doubleverify.com.