The Department of Tourism (DOT) has urged all tourism enterprises to practice responsible and ethical business conduct following the recent flooding and earthquake in parts of the country.
Tourism Secretary Christina Garcia Frasco stressed that during calamities, the tourism sector should serve as a platform for compassion and resilience — ensuring travelers, evacuees, and responders experience genuine Filipino hospitality, not exploitation.
This reminder comes after reports of alleged overpricing and unfair practices affecting travelers and tourism workers amid the disasters.
“The Department of Tourism (DOT) reminds all tourism enterprises, particularly DOT-accredited tourism enterprises, to uphold responsible, considerate, and transparent business practices during times of calamity or emergency,” said Frasco.
She added that accredited establishments “are strongly advised not to take advantage of the situation by unreasonably increasing rates for accommodation, restaurant services, or other tourism-related offerings,” and encouraged fair and compassionate booking policies for affected guests.
Frasco emphasized that tourism is “a platform for service and compassion,” adding that overpricing or denial of service “goes against the spirit of hospitality and the principles that define the Filipino brand of service.”
The DOT also advised establishments to proactively inform guests of any operational changes, damages, or limitations that may affect their stay.
The Department continues to work closely with the Department of Trade and Industry (DTI), Department of the Interior and Local Government (DILG), and local government units to ensure compliance with fair pricing regulations and assist affected tourists and residents.
Concerns about accredited establishments may be reported through the DOT Tourist Assistance Call Center (TACC) via hotline 151-TOUR (151-8687), mobile 0954-253-3215, or email touristassistance@tourism.gov.ph
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“Now, more than ever, we must show the world that the Filipino brand of service shines brightest in times of adversity,” said Frasco. “Let us stand together in compassion, fairness, and integrity as we help our fellow Filipinos recover.”
