Del Monte Philippines, Inc. (DMPI), a subsidiary of Del Monte Pacific Limited, reported robust financial results for fiscal year 2025 (May 2024 to April 2025), buoyed by strong international performance and a strategic marketing focus that lifted both revenue and profitability.
DMPI’s EBITDA jumped 40 percent year-on-year to P8.6 billion, while total sales rose 14 percent to P44.2 billion. The growth was largely driven by a 22 percent surge in international sales, which reached P19.5 billion, thanks to solid demand for fresh pineapples and packaged products across major export markets.
The company also strengthened its market leadership in North Asia, where it now holds a 53 percent market share in the fresh pineapple segment, further reinforcing its position as the region’s top supplier.
Domestic growth fueled by health-focused marketing
In the Philippine market, DMPI posted P21.4 billion in sales, up 6 percent from the previous year. The growth was powered by steady demand for its core product lines, including juices, packaged fruits and culinary items.
Del Monte Juices performed particularly well, boosted by refreshed campaigns that positioned its 100% Pineapple Juice variants as essential to everyday health and wellness. These included Heart Smart for cardiovascular health, Fiber Enriched for digestion, and ACE for immunity support. New beverage launches such as Fruity Zing and Fit ‘n Right Green Apple also expanded the company’s footprint in the ready-to-drink segment.
Del Monte Mixed Fruits gained traction beyond its usual holiday demand, as the brand successfully repositioned the product as a staple for everyday desserts and family celebrations.
“Our performance this year shows the impact of purpose-driven, insight-based marketing,” the company said in a statement. “By reminding families why they trust Del Monte and making our brands part of everyday moments, we have deepened loyalty and driven core category growth.”
Exports power international gains
On the global front, DMPI saw rising demand from key markets like China, Japan, and South Korea. A more premium product mix contributed to the uptrend, with the S&W Deluxe Pineapple taking a larger share of fresh pineapple exports. Packaged exports to North Asia, Europe, and the Americas also performed well, driven by strong sales of canned pineapple and industrial products.
“Our strong FY2025 results reflect the dedication of our team and our focus on consumer connection, innovation, and operational excellence,” said Luis Alejandro, DMPI President and COO. “With 40 percent EBITDA growth, we’re proud of the strides we’ve made in both local and international markets. We remain committed to delivering value to all our stakeholders.”