Cebu Pacific is strengthening its commitment to domestic tourism through a new partnership with the Department of Tourism (DOT) for the “Discover More to Love” campaign, making it easier and more affordable for Filipinos to explore the country’s rich cultural and natural treasures.
The collaboration aligns the DOT’s newest domestic tourism initiative, led by newly appointed Tourism Secretary Dita Angara-Mathay, with Cebu Pacific’s own “Discover Juan by Juan” campaign. Together, both initiatives aim to inspire Filipinos to rediscover the Philippines through authentic travel experiences that celebrate the country’s diverse heritage, local communities, and unique destinations.
As the country’s largest domestic airline, Cebu Pacific continues to support the DOT’s vision of boosting local tourism by offering year-round low fares, regular seat sales, and an extensive domestic network. Beyond affordable flights, the airline enhances travelers’ experiences through partnerships with hotels, cafés, wellness brands, and local businesses, encouraging visitors to immerse themselves in the culture and offerings of each destination.
To celebrate the partnership, Cebu Pacific is offering special one-way base fares starting at just PHP 188, exclusive of fees and surcharges, for select domestic routes from Manila and Clark. Travelers can book until July 17, with travel dates available through November 30, 2026.
“Cebu Pacific has been a steadfast partner of the Department of Tourism in opening more destinations across the Philippines and making travel more accessible for every Filipino. We are proud to support the ‘Discover More to Love’ campaign by making it easier and more affordable to explore the destinations that make the Philippines truly unique,” said Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer.
She added that as Cebu Pacific continues to expand connectivity across the country, it hopes to create greater opportunities for local communities, tourism enterprises, and the many Filipinos whose livelihoods are supported by a thriving tourism industry.
For nearly three decades, Cebu Pacific has played a vital role in advancing Philippine tourism by connecting travelers to both iconic and emerging destinations. From the white-sand beaches of Siargao to the breathtaking landscapes of Coron and El Nido, the airline has helped drive economic opportunities in communities nationwide.
With flights to 35 domestic destinations across Luzon, Visayas, and Mindanao, Cebu Pacific continues to connect every Juan to more adventures—inviting Filipinos to discover more reasons to love the Philippines, one destination at a time.
