Bank of the Philippine Islands (BPI), in partnership with BPI/MS Insurance Corporation, has launched “BPI Kaya Care”, a new insurance product aimed at covering three serious health conditions: cancer, stroke and heart attack.
The offering comes with a starting annual premium of PHP 859 for basic coverage, and is available to Filipinos from age 18. Under the plan, clients diagnosed at an early stage receive 50 percent of the benefit, while late-stage or major diagnoses qualify for the full benefit amount.
Maria Cristina Go, head of consumer banking at BPI, said the product is designed to make critical-illness insurance more accessible. “For too long, critical illness insurance has felt complex and out of reach. We wanted to change that,” she said. She added that the funding is meant to help clients cover treatment costs such as medications and therapy, enabling families to focus on recovery instead of financial strain.
Go also noted that the illnesses covered under the plan are no longer “riders” – optional add-ons – but rather the sole focus of the policy. By making the coverage the primary offering, BPI aims to simplify protection for serious illnesses.
