Global IT firm Infosys has unveiled an innovative, generative AI-powered tennis league, “Beyond Tennis,” at the 2025 Australian Open, further cementing its seven-year partnership with Tennis Australia.
The new initiative, which showcases AI players and data-driven tournaments, represents the latest evolution in the ongoing collaboration to enhance the fan experience and athlete performance through advanced technology.
The “Beyond Tennis” league, powered by Infosys Topaz, a suite of AI-first offerings, is designed to expand the boundaries of digital interactivity in tennis. By integrating generative AI, it will offer fans an entirely new level of engagement, allowing them to interact with AI-generated players and events in real-time.
This launch is part of a broader strategy to enhance various aspects of the Australian Open experience. Infosys is providing AI, video analytics, and machine learning tools to support players and coaches. Features like AI-powered post-match reviews and pre-game analysis continue to deliver valuable insights, while the AI Shot of the Day helps the media team meet growing digital content demands, enabling fast, social media-ready clips of key on-court moments.
Tennis fans will also experience AI-driven virtual reality environments, further amplifying fan engagement with immersive, interactive technology. The Infosys Fan Zone at Melbourne Park remains fully recyclable and climate-active, with a carbon-neutral footprint, aligning with the companies’ shared commitment to sustainability. Visitors can explore the potential of generative AI and its impact on the future of tennis and beyond.
In addition, the Future Leaders Program, powered by Infosys Springboard, offers opportunities for participants to acquire skills in leadership, technology, and design thinking.
“Through this collaboration with Tennis Australia, we are enabling truly innovative platforms for fans, players, coaches, and media to engage with the sport,” Andrew Groth, executive vice president for Asia Pacific at Infosys, said.
On the other hand, Craig Tiley, CEO of Tennis Australia, emphasized the partnership’s success. “Infosys has helped Tennis Australia to raise the bar and serve up new experiences for fans using digital technologies. We’re excited to see the leaps being made with AI at AO 2025,” she said. “It’s an exciting leap forward that showcases how technology and AI is transforming tennis.”