Sustainability Champions. The Aboitiz Foods team celebrates onstage at the Content Marketing Awards Asia Pacific 2026 in Kuala Lumpur after everymeal received the Bronze Award for Best Content Campaign for Sustainability. From left: Jas Li Hooi Gooh, Assistant Vice President for Purchasing – Malaysia and Brunei; Anna Gail Carreon-Lubrico, Communications Manager; and Carla Camille Marcaida, Brand & Communications Specialist.
Lumpur, Malaysia — Aboitiz Foods’ flagship sustainability campaign, everymeal, earned the Bronze Award for Best Content Campaign for Sustainability at the inaugural Content Marketing Awards Asia Pacific 2026, presented by NEXT Awards.
The campaign was recognized as one of the top regional entries alongside major organizations, including RHB Bank Malaysia and PT. Telkomsel, Warner Bros. Discovery, and Sentosa Development Corporation.
Making sustainability more accessible
Aboitiz Foods developed everymeal to address a clear communications gap. While sustainability initiatives were already being implemented across its businesses through Pilmico and Gold Coin, many of these stories remained technical, fragmented, or largely untold.
“The everymeal campaign was created to help more people understand that sustainability is not limited to environmental initiatives,” said Joeben Gamatero II, Aboitiz Foods Vice President for Agribusiness Marketing and Brand & Reputation Management. “It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain.”
The campaign brought sustainability stories together under one clear narrative anchored on food, using story-led content to show how sustainability takes shape across the value chain—from responsible sourcing and better formulations to safer production, animal care, community partnerships, and operational improvements.
This approach has helped make sustainability more visible and easier to understand across the region. In 2025, everymeal generated more than 32 million online impressions, featured stories aligned with 13 of the 17 United Nations Sustainable Development Goals, and gathered over 70 story submissions from team members across Brunei, China, Indonesia, Malaysia, the Philippines, and Vietnam.
These contributions came from different parts of the business, including production, supply chain, corporate social responsibility, human resources, and quality assurance.
Recognizing progress while continuing the work
The award marks an important milestone for Aboitiz Foods, but the company recognizes that its sustainability journey is ongoing.
“This recognition affirms our commitment to integrating responsible practices across our operations, while reminding us that sustainability is a journey of continuous improvement. Through everymeal, we are able to share our progress, inspire meaningful change, and encourage our team members to take an active part in our sustainability story,” said Annacel Natividad, Aboitiz Foods Chief Risk Officer.
As Aboitiz Foods continues to advance its sustainability initiatives, everymeal will remain a key platform for sharing the people, partnerships, and practical actions that help sustainably feed Asia’s growth from mill to meal.
About Aboitiz Foods
Aboitiz Foods is the integrated regional food and agribusiness company of Aboitiz Equity Ventures, Inc. Guided by its transformative purpose, “Sustainably Feeding Asia’s Growth from Mill to Meal,” the company is committed to sustainable growth while meeting Asia’s evolving food needs.
As one of Asia’s largest privately owned food and agribusiness companies, Aboitiz Foods operates in eight countries: the Philippines, Singapore, China, Vietnam, Malaysia, Indonesia, Thailand, and Brunei. Through its subsidiaries, Pilmico and Gold Coin, the company integrates the food value chain across trading, animal feeds, specialty nutrition, and food products. By leveraging world-class technology and expertise, Aboitiz Foods delivers quality products and services to its customers.
Advancing business and communities remains at the heart of the Aboitiz Group’s mission to drive positive change for a better world, with Aboitiz Foods upholding its promise: “Together We Nourish the Future.”