If you’ve ever found yourself torn between the flaky layers of a French pastry, the creamy comfort of a Viennese coffee, and the minimalist elegance of Japanese-inspired cakes, your indecision finally has a home. Dessert 39, the South Korean cult favorite with over 700 branches across its homeland, has officially landed in Southeast Asia, choosing the SM Mall of Asia as its inaugural Philippine destination.
Brought to local shores by The Bistro Group, this isn’t just another café opening—it’s a curated gallery of global flavors. As the name suggests, the brand built its reputation by “collecting” 39 of the most iconic desserts from around the world, refining them with a healthy, Korean twist.
Sweetness with a Side of Wellness
In an era where we want our cake and want to feel good about it too, Dessert 39 hits the sweet spot. General Manager Kyeong Kwangho emphasizes that while the concept is expansive, the focus remains on “healthy desserts.” Think lower-calorie options and signature
“Slim Line” beverages—like the Zero Lemon Black Tea or Slim Real Chocolate—sweetened with allulose, a natural sugar substitute.
Must-Tries for Your First Visit
Walking into the modern, 138-seat space (complete with an al fresco area for those sunset MOA views), the menu can feel like a whirlwind tour. If you’re stuck, start with these highlights:
- The Einspänner: A nod to Vienna, this drink features a rich hot espresso base topped with a thick, velvety crown of chilled cream.
- Croquant Choux & Tokyo Roll: These are the brand’s heavy hitters—pastries that strike the perfect balance between texture and delicate sweetness.
- The Matcha Bucket: For the green tea obsessed, the Strawberry Matcha is a vibrant, Instagram-ready pick recommended by the team.
Beyond the Sugar Rush
While the desserts are the headliners, the Manila branch understands the Filipino palate’s love for a full meal. Unique to the local menu are savory additions designed for the lunch and dinner crowd. You can tuck into a bowl of Spaghetti and Meatballs, a classic Ham and Cheese sandwich, or even a flavorful Chicken Inasal bowl before diving into your dessert course.
Authenticity at its Core
To ensure the Manila experience mirrors the streets of Itaewon, where the brand started a decade ago, the staff underwent rigorous training in Seoul. The recipes are original, and for now, many items are prepared directly in Korea to maintain strict quality standards.
Whether you’re a K-culture enthusiast or just a traveler at heart looking for your next favorite pastry, Dessert 39 offers a taste of the world without the need for a boarding pass.
Visit Dessert 39 at the Second Floor, Entertainment Mall, SM Mall of Asia. Keep an eye out for their second branch, slated to open in late 2026!