Ten years of shared milestones deserve a celebration—and Coco Martin and Mang Inasal are bringing theirs to the fans.
The actor will headline the Mang Inasal Ihaw Fest on October 25 at Ayala Malls Feliz, marking a decade-long partnership with a gathering of Filipino food, entertainment, and familiar faces. Joining him are Maris Racal, Shuvee Entrata, and Fyang Smith, with Dimples Romana hosting the festivities.
The event celebrates a connection that has grown alongside Coco’s career and Mang Inasal’s presence across the country, with both becoming familiar parts of everyday Filipino life.
Two journeys, one connection with Filipinos
Before becoming a household name, Coco earned recognition in independent cinema, portraying characters whose struggles and ambitions reflected the experiences of ordinary Filipinos. He later brought that same relatable appeal to wider audiences through FPJ’s Ang Probinsyano and Batang Quiapo.
His characters have given viewers stories of perseverance, family, and hope—helping him build a bond with audiences that has endured through the years.
Mang Inasal has built its own connection around the dining table.
From its beginnings as a grilled chicken restaurant in Iloilo, the brand has grown into a familiar destination for its signature Ihaw-Sarap Chicken Inasal, Unli-Rice experience, and meals shared with family and friends. Whether for a quick lunch, a weekend treat, or a casual celebration, it has become part of the routines and occasions that bring Filipinos together.
That shared familiarity has helped sustain the partnership for a decade.
A partnership that has grown with its audience
Over the past 10 years, Coco has become a familiar face of Mang Inasal’s promise of Ihaw-Sarap food and Unli-Saya experiences.
“For the past 10 years, Coco Martin has been an important part of the Mang Inasal story. What makes our partnership special is the genuine connection we both share with Filipinos. As Coco continues to inspire audiences through his work, Mang Inasal remains committed to bringing—through Ihaw-Sarap food and Unli-Saya dining experience—meaningful moments of togetherness to Filipino families,” said Mang Inasal President Mike V. Castro.
The brand’s connection with consumers has also earned industry recognition. Mang Inasal was named the 2025 Top Brand in the Philippines under the QSR Grilled Category by Influential Brands.
Bringing the celebration to the fans
The October 25 gathering serves as the special culminating event of this year’s Mang Inasal Ihaw Fest, bringing Coco and fellow celebrity guests together for a celebration of food, entertainment, and Filipino togetherness.
For fans who have followed Coco’s journey—and customers who have made Mang Inasal part of their own family traditions—the event offers a chance to celebrate a milestone they have helped make possible.
To get free passes, customers need to present official receipts for Ihaw Fest meals purchased this October. Visit Mang Inasal’s official channels for the full event and redemption details.
Catch the latest updates at manginasal.ph, explore delivery deals at manginasaldelivery.com.ph, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya news.