Toyota Motor Philippines (TMP) is taking everyday driving to the next level with the launch of the All-New Toyota ATIV, a subcompact sedan designed to redefine what it means to drive smart, stylish, and sustainable.
Positioned alongside the enduring favorite Toyota Vios, the ATIV introduces a new level of comfort, connectivity, and confidence for today’s drivers—especially with its standout Hybrid Electric Vehicle (HEV) variant, the most affordable electrified model ever offered by Toyota in the country.
Elevating everyday journeys
Built for practical professionals and young families, the All-New ATIV combines Toyota’s hallmark quality, durability, and reliability with modern technology and a refined design.
The All-New Toyota ATIV represents our ongoing mission to make electrified mobility accessible to more Filipinos,” said Elijah Sue Marcial, TMP First Vice President for Vehicle Sales Operations. “We understand that choosing your first car—especially an electrified one—is a big step, and the ATIV is here to make that step easy, reliable, and exciting.”
Smart power, smooth performance
Under the hood, the All-New ATIV offers both hybrid and gasoline options. The range-topping 1.5 HEV CVT variant delivers a combined output of 111 HP through a refined hybrid system, offering seamless power, excellent fuel efficiency, and whisper-quiet performance.
Other variants come with efficient 1.3L and 1.5L gasoline engines paired with CVT or manual transmissions—ideal for drivers who want dependable power with impressive fuel economy.
Contemporary design, premium feel
From its bold fastback silhouette and LED headlamps to its refined cabin layout, the ATIV blends sleek styling with practical design. The interior offers either leather or fabric seats (depending on variant), a 7-inch digital multi-information display, and up to a 10.1-inch Display Audio system with wireless Apple CarPlay and Android Auto integration.
Compact yet spacious, its 4,425mm length and 1,740mm width strike the perfect balance for city agility and passenger comfort.
Safety and innovation combined
Safety is at the heart of every Toyota. The ATIV’s HEV variant comes equipped with Toyota Safety Sense (TSS)—featuring Pre-Collision System, Lane Departure Alert, Lane Tracing Assist, Adaptive Cruise Control, and Automatic High Beam.
Across all variants, essential features include multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, and ISOFIX child restraint anchors, ensuring peace of mind for every journey.
Technology that makes sense
Key convenience and safety features include:
- Electronic Parking Brake with Brake Hold (HEV variant)
- Push Start System and Smart Entry
- Wireless Charger (HEV variant)
- Panoramic View Monitor (HEV and G CVT variants)
- Multiple wheel and tire design options
Pricing and variants
- ATIV 1.5 HEV CVT – ₱1,198,000
(Gray Metallic / Attitude Black Mica; two-tone options at ₱1,208,000) - ATIV 1.5 G CVT – ₱1,069,000
(Special colors at ₱1,084,000) - ATIV 1.3 E CVT – ₱980,000
(Special colors at ₱995,000) - ATIV 1.3 E M/T – ₱916,000
(Special colors at ₱931,000)
See it up close
The All-New Toyota ATIV officially hits dealerships nationwide starting October 2025. Car enthusiasts can experience it first-hand during the launch event from October 24–26 at the BGC Amphitheater, High Street, Taguig City.
With Toyota’s extensive dealership network and renowned aftersales service, owning the ATIV promises not just modern mobility—but also total peace of mind, backed by The Toyota Choice.
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