Toyota Motor Philippines (TMP) is set to electrify Bonifacio Global City with the grand public launch of the all-new Toyota ATIV, the brand’s most affordable Hybrid Electric Vehicle (HEV) to date. From October 24 to 26, the Bonifacio High Street Amphitheatre will be transformed into an interactive hub where guests can explore, experience, and test drive the different variants of the Toyota ATIV — including the much-awaited hybrid model.
A showcase of smart design and innovation
Visitors can get up close with the ATIV’s sleek new design, advanced technology, and Toyota’s signature hybrid innovation in an immersive display. Attendees can also join exciting games, win exclusive prizes, and chat with dealer marketing professionals to learn more about how the ATIV makes hybrid ownership accessible, convenient, and worry-free.
A nationwide celebration
As the BGC launch takes center stage, Toyota dealerships across the country are joining the excitement, giving customers more ways to experience the ATIV firsthand. Whether through local test drives or showroom previews, the rollout aims to bring the hybrid revolution closer to Filipino motorists.
Electrifying the road to a sustainable future
“We know that many Filipinos—especially first-time car buyers who’ve been waiting to own a hybrid—are excited for the arrival of the Toyota ATIV,” said Elijah Marcial, TMP First Vice President for Marketing. “This launch is part of our Beyond Zero campaign, our long-term commitment to making electrified mobility accessible and to building a more sustainable future for the next generation.”
The Toyota choice: Smart, stylish, and sustainable
Marcial added, “Choosing the all-new Toyota ATIV is a smart move for those who want style, comfort, and efficiency in one reliable package. It perfectly captures The Toyota Choice—giving Filipinos the freedom to own a car that suits their lifestyle and budget, backed by Toyota’s trusted quality and long-term value.”
Experience the future—Today
Don’t miss this milestone in Toyota’s hybrid journey. Join the public launch of the All-New Toyota ATIV from October 24 to 26 at the Bonifacio High Street Amphitheatre, Taguig City, or drop by your nearest Toyota dealership to see it up close.
For more details or to send inquiries, visit toyota.com.ph/ativ
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