Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Marilao, Bulacan, Inc. (TMR) Chairman Atty. Reginaldo Oben, TMR General Manager Gina Loo, TMR President Don Juan Miguel Oben, TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka.
Toyota Motor Philippines (TMP) recently celebrated its top-performing dealers for 2024 at the annual Toyota Dealer Awards held during the 2025 Dealer Conference. Outstanding marketing professionals and service advisers were also acknowledged during the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.
The prestigious President’s Award of Excellence was given to Toyota Marilao, Bulacan, Inc. (TMR) for the large business division; Toyota Nueva Ecija, Inc. (TNI) for the medium business division; and Toyota Tarlac City (TTA) for the small business division.
This award goes to the dealers who have achieved overall excellence in all aspects of dealer operations and have the highest rating among all dealers in their respective divisions.
TMP Senior Vice President for Marketing Division Sherwin Chua-Lim, TMP Executive Vice President for Marketing Division Jose Maria Atienza, TMP President Masando Hashimoto, Toyota Nueva Ecija, Inc. (TNI) Executive Vice President Katherine Ivy Tan, TNI General Manager Christian Lawrence Dizon, TNI Chairman Jose B. Tan, Jr., TMP Chairman Alfred V. Ty, TMP Vice Chairman Dr. David Go, TMP Senior Vice President for Marketing Division Masahiro Haoka.
Toyota Marilao, Bulacan, Inc. also received the President’s Value Chain Award, while Toyota Nueva Ecija, Inc. was presented with the President’s Customer Satisfaction (CS) Cup of Excellence Award.
During his speech, TMP Chairman Alfred V. Ty shared, “I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness. Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino.”
TMP also acknowledged awardees for the Toyota Dealer Achievement Award – Overall Operations, Toyota Award of Excellence – Operations Performance, and various Special Awards.
“2024 was a year of challenges, and we overcame them all with your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead,” TMP President Masando Hashimoto shared in his address to the Toyota dealer network.
