Tim Ho Wan, the Chinese dining brand under the Jollibee Group, is accelerating its home-market comeback, doubling its store network in Hong Kong in just over a year while delivering consistently profitable growth across markets.
The brand’s newest opening at Mikiki Mall in Kowloon brings its Hong Kong footprint to 10 locations, up from five a year ago. All Hong Kong outlets are profitable, with new stores achieving targeted payback in under two years—an indicator of a disciplined, repeatable expansion playbook now firmly in place under Jollibee Group stewardship.
The rapid store growth has been matched by improving financial momentum across regions. In the third quarter of 2025, Tim Ho Wan’s system-wide sales rose 5.2 percent compared with the first half of the year, reflecting the payoff from ongoing growth initiatives. All company-operated markets posted stronger sales performance in Q3, led by Hong Kong, Singapore, and China. Franchise markets likewise gained traction, with third-quarter sales up 6.5 percent versus the first half, supported by double-digit growth in the Philippines and Taiwan.
Hong Kong continues to serve as Tim Ho Wan’s operating benchmark, where systems are tested, refined, and scaled before being replicated across both company-run and franchised territories. Since joining the Jollibee Group, the brand has strengthened its operational backbone through tighter standard operating procedures, more rigorous store audits, and sustained investments in chef capability and quality controls.
“Hong Kong is where Tim Ho Wan began, and where our standards are set and proven,” said Sheng Lee, chief executive officer of Tim Ho Wan. “Across all stores, we focus on Cantonese craftsmanship, taste, and quality, supported by stronger operational discipline to ensure authenticity is delivered consistently. Those fundamentals give us the confidence to grow while staying true to what defines Tim Ho Wan.”
Over the past year, the brand has continued to raise the bar on product and service execution. Its Expert Chef Program was expanded, with regular chef check-ins designed to preserve traditional Cantonese techniques in every market. Ingredient sourcing was further tightened, while digital customer feedback tools were embedded across stores to guide continuous improvement.
The results are showing up in guest sentiment. Over the past 90 days, Google ratings in Hong Kong and Singapore have averaged 4.7 stars, while all company-operated markets—including China and the United States—are now trending at ratings of 4.0 and above.
For the Jollibee Group, Tim Ho Wan is a cornerstone of its Chinese cuisine platform and an increasingly important driver of international growth. “Tim Ho Wan reflects our Group’s purpose of delivering superior taste and joyful dining experiences to more people,” said Richard Shin, chief executive officer of JFC International and global chief financial and risk officer of the Jollibee Group. “It demonstrates how culinary heritage can be scaled successfully when supported by disciplined systems. With a profitable Hong Kong network as its foundation, we see Tim Ho Wan well-positioned to expand into more markets worldwide as it works toward becoming the first truly global dim sum brand.”
That ambition is already taking shape. Tim Ho Wan recently opened its first company-operated North American store in Irvine, California, marking a significant milestone in its global rollout. The opening builds on momentum beyond Hong Kong, including a new location at LaLaport Tokyo Bay in Japan and continued strong performance in Singapore, where frontline teams were recognized with a Service Excellence Award by the Restaurant Association of Singapore.
With Hong Kong anchoring its operating model, Tim Ho Wan continues to refine a disciplined expansion strategy that balances Cantonese culinary heritage with commercial rigor—supporting the Jollibee Group’s broader goal of building globally relevant restaurant brands with sustainable, long-term growth.