The Pod Network has joined forces with award-winning audio production house Hit Productions to enhance audio storytelling and accelerate the growth of podcasting in the country.
According to a recent study by The Pod Network in collaboration with socio-cultural research firm The Fourth Wall, weekly podcast listeners in the Philippines reached over 17 million in 2024. The report highlighted that podcasts have become a top choice for information, surpassing traditional platforms like online streaming services, news portals, and even television—solidifying podcasting as a key player in entertainment, thought leadership, and brand engagement.
Through this strategic partnership, The Pod Network will benefit from training and mentorship provided by Hit Productions’ seasoned audio experts. The focus will be on elevating post-production skills such as sound design, mixing, and mastering—boosting the overall quality of locally produced podcasts.
“This partnership marks a turning point for Philippine podcasting,” said Alan Fontanilla, CEO of The Pod Network. “With Hit Productions as a partner, we’re not just improving the sound—we’re amplifying our ability to impact audiences. This collaboration is about shaping the future of podcasting in the Philippines, one compelling story at a time.”
For Hit Productions, the collaboration is a natural evolution. Known for its world-class audio work in advertising, music, and branding, the company sees podcasting as the next frontier for creative sound. In 2012, Hit Productions made history by winning the Philippines’ first Gold Lion at the Cannes Lions International Festival of Creativity.
“We’ve always believed in the emotional power of sound,” said Vic Icasas, CEO of Hit Productions. “Podcasting offers a dynamic platform where that power continues to evolve. Our partnership with The Pod Network aligns with our mission to support authentic, creator-led storytelling and be part of the exciting future of audio.”
Founded in 2023, The Pod Network has quickly established itself as a dominant force in Philippine podcasting, with a roster of over 40 shows, 2 million Spotify followers, and a monthly audience of 300,000 listeners. Its popular programs include “The Koolpals,” “Lecheng Pag-ibig ‘To with Sam YG and DJ Chacha,” the chilling “Book of Bad Ideas,” and the chart-topping “Paano Kung.”
With Hit Productions’ industry expertise and continued collaboration with platforms like Spotify, The Pod Network is well-positioned to deliver richer, more engaging audio experiences. The partnership also offers brands and businesses a powerful avenue to connect with active, on-the-go listeners in more authentic and impactful ways.
To learn more about The Pod Network, visit www.thepodnetwork.com or follow them on Facebook.