Team EastWest is celebrating a proud milestone after scoring a double victory at the 2025 IABC Philippines Quill Awards, with East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) each earning prestigious honors for their standout communication campaigns.
EastWest Unibank received recognition for its 30th anniversary campaign, Further for You—a year-long celebration highlighting three decades of trust, ease, and innovation in banking. Featuring a yin-yang-inspired anniversary logo and brand ambassadors Donny Pangilinan and Carlos Yulo, the campaign fused meaningful customer experiences, exclusive events, and digital rollouts like the EasyWay App. It showcased the Bank’s commitment to blending the Eastern value of personal relationships with the Western drive for innovation and technology—underscoring its mission to make banking easier, more personal, and more meaningful for its customers.
Meanwhile, EastWest Ageas Insurance was honored for its internal campaign, LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose. The initiative brought EWA’s refreshed brand ethos, What’s Your PURPLE?, to life through vibrant employee engagement—from custom merchandise to music festivals—encouraging its Stewards to embrace their identity and live out the company’s purpose of serving customers with passion and authenticity.
“At its core, this double win is about people—customers who inspire us, and employees who live our purpose. Both wins show that customer experience begins with engaged people who believe in the brand,” said Norman Martin C. Reyes, EastWest Head of Marketing.
Organized by the International Association of Business Communicators (IABC) Philippines, the Quill Awards celebrate excellence in professional communication that creates real business impact. With thousands of entries each year, only select campaigns earn this sought-after distinction.
EastWest’s double win affirms its ability to combine warm, customer-first service with cutting-edge innovation. With customers at the heart and empowered employees at its core, the Bank continues to build experiences that foster trust, strengthen relationships, and deliver lasting impact—true to its promise to go Further for You.