Lulu Romero, Kathryn’s co-manager; Francis Kalayaan A. Vidanes of VCM The Celebrity Source; Kathryn Bernardo, Shae Xiaoling Yu, TCL Deputy Marketing Director; and Joseph Cernitchez, TCL Brand Manager during the contract signing.
Two strong forces unite. Consumer electronics brand TCL Electronics recently renewed its contract with Asia’s superstar, Kathryn Bernardo, reaffirming its commitment to the partnership.
The partnership was officially renewed at a contract signing event held at Studio Simula last January 23, with Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager together with Kathryn’s co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
“We’re excited to celebrate Kathryn’s third year with TCL and the continued strength of our partnership. Her authenticity and ability to connect with our consumers have significantly impacted our campaigns, effectively communicating our “Inspire Greatness” message over the past two years.” says Joseph Cernitchez, TCL Philippines Brand Manager.
On her part, Kathryn expresses her gratitude to the brand for their trust and belief in her capacity to contribute to its growth and development.
“I’m thrilled to have contributed to TCL’s rise to the top. Knowing the competitive landscape and having experienced TCL products firsthand, I can attest to their exceptional quality and suitability for residential and commercial use,” Kathryn enthuses.
Kathryn, grateful for TCL’s trust, shares how the brand’s innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes.
Kathryn’s loyalty to the brand is evident in her use of TCL products. When asked about her favorites, she quickly names…”I love using my TCL QLED PRO TV. It allows me to stream my favorite shows and movies easily, making it the perfect escape from my busy schedule. I can also enjoy family time and organize movie nights, which I cherish. The picture quality is also top-notch! These products enhance my lifestyle—whether for work or relaxation—allowing me to juggle my busy schedule efficiently.”
“I also love that TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families,” Bernardo continued.
“I believe these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained, and informed—all essential aspects of enjoying a quality lifestyle,” she adds.
Kathryn Bernardo and TCL executives celebrate the renewal of their partnership, marking the brand’s 25th anniversary and her continued role in showcasing TCL’s innovative and eco-friendly home solutions.
TCL has announced that Kathryn will once again headline upcoming marketing campaigns for its key product lines: TVs, washing machines, air conditioners, and refrigerators.
Cernitchez shares that “2025 is an exciting year for TCL, and we are delighted to continue our partnership with Kathryn. As we all know, she’s truly a perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is about. Expect more breakthroughs and innovations from TCL in the coming campaigns.”
Marking its 25th anniversary and the renewal of its partnership, TCL looks to the future, reinforcing its commitment to providing appliances designed with the user in mind and promoting a natural, stylish, and eco-conscious environment. This vision of intelligent and eco-friendly living is brought to life through TCL’s innovative, smart, and sustainable home solutions.
TCL and Kathryn have built a strong and enduring bond in their third year of partnership. As TCL looks forward to more groundbreaking innovations, Kathryn remains grateful for the brand’s role in her personal and professional journey.
“My journey with TCL has been remarkable and filled with unforgettable moments. One of the most memorable experiences has been seeing firsthand the innovative technology and quality TCL brings to Filipino households. It’s rewarding to be part of a brand driven by a commitment to improving the lives of its customers through technology. Celebrating TCL’s 25th year in the Philippines adds even more significance to this journey, as we reflect on our growth and successes together,” as Kathryn gives her the sweetest smile.
