E-shopping platform Shopee continues to open doors for Filipinos through its Shopee Affiliate Program—helping creators transform their creativity and passion for content into income while connecting millions of shoppers across the country.
As one of Southeast Asia’s largest affiliate ecosystems, Shopee provides a trusted space where creators can grow both their audience and earnings. Over the past year, affiliate sign-ups in the Philippines have tripled, with a remarkable surge from regions outside Metro Manila. In fact, creators from the provinces are joining the program five times faster than those in NCR, proving that digital entrepreneurship is thriving nationwide.
Through the program, creators share the products they love, link shoppers to great deals, and support local sellers—all while earning commissions from every successful referral. Shopee’s integrated ecosystem of livestreams and short-form videos also enables them to reach audiences in dynamic and engaging ways.
Shopee Philippines Head of Commercial Jack Ng said this growth highlights how trusted voices are shaping consumer choices. “Filipino shoppers look to creators they trust when deciding what to buy,” he said. “As more Filipinos turn to digital platforms for both shopping and earning, Shopee continues to invest in programs that make these opportunities accessible, empowering more people to earn and thrive through our creator ecosystem.”
Television actress and host Dianne Medina is among the many success stories. When the pandemic disrupted her showbiz career, she turned to affiliate marketing as a way to sustain her family. “I wanted something steady, something I could grow alongside my family,” she shared. Today, Dianne is recognized as Shopee’s Brand Choice of the Year 2025 awardee, celebrated for her genuine collaborations with partner brands.
Her story reflects a growing trend: everyday creators finding meaningful income streams through Shopee. The platform’s tools—such as automated link generation, performance tracking, and exclusive brand campaigns—make it easy for users to start and scale their digital businesses, no matter their background.
Among this year’s standout creators are James Afante and Benedict Cua, both named Shopee Creators of the Year. James, who began selling online at 14 to help support his family, now hosts lively tech livestreams that draw loyal audiences. “Every sale is a chance to build trust,” he said. “If your followers believe in your recommendations, they’ll keep coming back for more.”
Meanwhile, lifestyle creator and single dad Benedict Cua uses his heartfelt storytelling to connect deeply with his viewers. “If you really believe in the product, people will feel it,” he said. “Authenticity makes the difference—it turns content into connection.”
Another inspiring figure is fashion entrepreneur Edelyn Gonzalvo, founder of EG Trends and one of Shopee’s Top Content Creators for Women’s Fashion. What began as a college side hustle has evolved into a thriving online business. “Affiliate marketing lets me do what I love—share my style, create content, and earn from it,” Edelyn said. “It’s helped me grow my brand and community.”
Shopee’s creator ecosystem does more than open earning opportunities—it builds community. Many creators credit the platform’s mentorship programs, brand partnerships, and creator tools for helping them collaborate and grow together. “When I say ‘Hi, Shopee Fam,’ it’s real,” Benedict added. “Shopee built a space where creators can connect, collaborate, and succeed.”
For newcomers hoping to follow in their footsteps, Shopee’s top creators share a common lesson: success isn’t just about views or followers—it’s about trust, purpose, and consistency. “Our content shapes how people think and decide,” Dianne said. “We’re not just here to sell; we’re here to help and inspire.”
Ultimately, the Shopee Affiliate Program has evolved into more than a platform for income. It has become a community where Filipino creators transform passion into purpose—bridging creativity, commerce, and connection in a digital landscape that continues to grow with them.