In a grand celebration of innovation, partnership, and customer connection, Sharp (Phils.) Corporation, a trusted Japanese brand since 1982, hosted its “Sharper Together” Media Conference and Dealers Appreciation Night at Solaire Vertis North.
The event showcased Sharp’s commitment to delivering cutting-edge products and exceptional service to Filipino households while strengthening ties with its valued dealer network.
“Our journey has always been about more than just appliances,” said Kazuo Kito, President and General Manager of Sharp Philippines. “It’s about the relationships we’ve built—with our dealers, with our customers, and with every Filipino who’s invited Sharp into their home. Together, we’ve grown sharper.”
Deepening dealer partnerships
A cornerstone of Sharp’s continued success lies in its strong dealer relationships. These partnerships ensure that Sharp products are not only widely available but also come with knowledgeable, quality support.
“Our dealers are an extension of our brand,” Kito emphasized. “By working closely with them, we adapt to market changes, meet consumer needs, and elevate the experience of owning a Sharp product.”
To bring its technology closer to customers, Sharp is rolling out a nationwide series of engaging product exhibitions—interactive events designed to let Filipinos experience their innovations first-hand.
“We want customers to touch, try, and truly experience our products,” said Amor Golifardo, Senior Marketing Manager at Sharp Philippines.
“These events are about more than just sales—they’re about connection.”
Here’s a closer look at the exciting themed exhibits:
KOTEN exhibits
Rooted in Japanese tradition, “Koten” refers to individual product showcases. Since 2010, these exhibits have driven strong sales and boosted brand awareness by highlighting innovation and seasonal relevance. With rising demand from both dealers and consumers, Sharp has expanded Koten to spotlight its latest tech and consumer-focused strategies.
J-TECH FESTIVAL (Japan Technology Festival)
A celebration of Japanese engineering, this festival highlights Sharp’s energy-efficient inverter products, such as refrigerators, air conditioners, washing machines, and air purifiers. Designed to lower energy consumption while enhancing performance, these products are a win-win for eco-conscious customers.
KUUKI FESTIVAL (“Air” in Japanese)
This timely summer showcase features air conditioning units and Plasmacluster air purifiers, ensuring fresher, healthier indoor environments. As humidity rises, the Kuuki Festival offers solutions to keep homes cool, clean, and comfortable.
OTO FESTIVAL (Sound Celebration)
Audio lovers rejoice! This lively exhibit presents Sharp’s wide range of speakers and sound systems, designed to match the rhythm of Filipino life. Whether it’s karaoke night, a party, or quiet listening, Sharp’s audio innovations promise rich, immersive sound experiences for every moment.
AQUOS MATSURI (Visual Innovation Festival)
A visual treat awaits at the Aquos Matsuri, showcasing Sharp’s latest in LED and Google TV technologies—including the impressive Sharp XLED TV. From vibrant colors to lightning-fast gaming capabilities, this festival is a must-visit for cinephiles and gamers alike.
LABADABA DAY
This interactive event puts Sharp’s fully automatic washing machines front and center—literally. Customers can try out the machines for themselves and enjoy fun activities like cooking demos and karaoke. It’s both a product test and a family day rolled into one, offering valuable insights to customers and dealers alike.
Elevated Customer Service: Sharp’s VIP program
Sharp’s dedication to service doesn’t stop after a purchase. Launching later this year is a new VIP Customer Service Program, offering:
- Up to 20% discounts on parts and labor
- Free checkups and evaluations
- Priority service
- Discounted aircon and purifier cleaning
Customers can also register products online via Sharp’s E-Service platform, enabling real-time service tracking and a more efficient support experience. Need assistance? The 1-800-1-888-4952 hotline is open Monday to Saturday, while Sharp’s Facebook Messenger is available 24/7.
“Our goal is simple,” said Golifardo. “To make every interaction with Sharp meaningful—before, during, and after a purchase.”
Sharper, stronger, together
With each exhibit, event, and innovation, Sharp Philippines reaffirms its commitment to Filipino consumers. By combining Japanese technology with local insights, Sharp is setting the stage for a future that’s not just smarter—but sharper.
Visit https://ph.sharp for more details on upcoming events, products, and promotions.