Puma launched Southeast Asia’s first PUMA House dedicated to the H-Street sneaker line in Bangkok, turning the area of Siam Square into an interactive lifestyle hub.
The installation introduced the return of the H-Street silhouette in 2026 and featured performances, interactive exhibits, and brand showcases highlighting the sneaker’s streetwear influence.
The launch also introduced six new Southeast Asian brand ambassadors, including Filipino singer-songwriter Arthur Nery, who was selected to represent the Philippines.
Nery was joined by actor and model Michael Sager, lifestyle influencer Lierge Perey, fashion content creator Gela Munoz, and men’s style creator Paolo Salgado. They appeared on stage alongside Win Metawin, the Thailand ambassador of the brand.
Puma executives said the H-Street sneaker represents youth driven culture and self expression in Southeast Asia. They added that the Bangkok venue was chosen to host the first regional PUMA House because of its strong connection to urban fashion and youth communities.
The sneaker’s design originated from the Harambee track spike developed by Puma in the early 2000s. The updated version adapted the performance design into a streetwear sneaker featuring a low profile structure, breathable mesh materials, and bold color options.
Among the featured models were styles worn by global brand ambassador Rosé. The H-Street OG lineup includes color combinations such as Fizzy Green–Puma Silver, Frosted Ivory–Puma Silver, Poison Pink–Puma Silver, and Puma Black–Puma Silver.
The company also released the H-Street Premium line, which uses suede uppers and gum soles to create a more refined version of the sneaker. Both the OG and Premium collections are available in select Puma stores and retailers as well as online, with prices starting at Php 5,000 for OG models and Php 6,000 for Premium variants.