In the wake of Typhoon Kristine, we’ve seen it all—floods, landslides, and sadly, opportunists. Many areas across the Philippines have declared a state of calamity, including the hardest-hit Bicol Region. With that declaration comes an important protection for consumers: a price freeze on basic commodities.
Under the Price Act (Republic Act No. 7581), when a state of calamity is declared, the Department of Trade and Industry (DTI) automatically freezes the prices of essential goods. This covers items like canned food, bottled water, bread, noodles, milk, laundry soap, and even medicines that the Department of Health deems essential. The idea is simple: people shouldn’t have to pay more for life’s necessities just because disaster strikes. The price freeze lasts for 60 days, but despite this legal protection, violations are all too common.
In the aftermath of Typhoon Kristine, reports emerged of individuals and businesses hoarding goods and selling them at ridiculous prices online. Medicines like Doxycycline, which help prevent leptospirosis in flood-hit areas, were among those being sold at inflated prices. This kind of behavior is not only unethical—it’s a violation of the law. Ika nga ni Sec, “Moderate your greed!”
Anyway, let’s break it down. Under the Consumer Act (Republic Act No. 7394), overpricing is considered an unfair and unconscionable sales act or practice, especially in times of need. Add to that the Price Act, which specifically considers hoarding and overpricing as forms of profiteering. Both of these laws carry serious consequences. If you’re caught violating the price freeze, you could be looking at a fine ranging from PhP 5,000 to PhP 1 million—or worse, a prison sentence of one to ten years.
Now, we all know that during a disaster, people’s purchasing power is weakened. With homes damaged and livelihoods disrupted, it’s more important than ever that prices remain fair and accessible. This is why strict implementation of the price control measures is a must, and it’s also why these issues need to be a priority in disaster response discussions.
As citizens, we can help keep the bayanihan spirit alive by looking out for each other— without expecting anything in return. Hoarding and profiteering go against the very essence of helping one another in times of crisis. So, if you come across any instances of overpricing or hoarding, don’t hesitate to report them to the DTI or your local authorities.
We live in a country that faces its fair share of natural disasters, but that’s no excuse for letting some people exploit others. Let’s stick to the laws, keep the prices fair, and show that in times of calamity, we rise by lifting each other up—not by weighing each other down with unfair prices.
Until next time, keep juxtaposing!
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About the Author
John Paul P. Nabua stands out in the legal landscape with an impressive 15-year tenure that showcases his depth of knowledge and unwavering dedication to the law. As the visionary founder of Nabua Law Office, he has steered his firm to become a beacon of legal excellence, recognized for its unparalleled commitment to providing bespoke legal solutions.
Under his astute leadership, Nabua Law Office has blossomed into a premier legal haven, revered not only for its comprehensive suite of services but also for its innovative approach to addressing complex legal challenges. The firm’s adept team of legal professionals brings to the table a wealth of experience and a shared dedication to achieving excellence in every endeavor.
Specializing in a diverse array of legal disciplines, including corporate law, government procurement, and transportation law, Atty. Nabua and his team are committed to delivering strategic counsel and customized advice that aligns with the unique needs of their clientele. His forward-thinking leadership and the firm’s collective expertise ensure that Nabua Law Office remains at the forefront of the legal field, continually setting new standards for quality and service in the industry.
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