Photo courtesy from Tourism Promotions Board (TPB)
The Tourism Promotions Board (TPB) Philippines reported that its 2025 business mission to South Korea produced PHP 522.29 million in potential sales for the local tourism industry.
The mission, conducted from November 17 to 21, included stops in Busan, Daejeon, and Seoul, where Philippine representatives met with Korean travel agents and corporate buyers to present destinations, tour packages, and travel services.
A total of 40 Philippine companies took part, including top hotels, resorts, airlines, and tour operators, while 204 Korean buyers participated in 792 business-to-business meetings across the three cities.
Philippine Airlines, Cebu Pacific, and the Philippine Department of Tourism in Korea provided updates on new routes and travel options, highlighting efforts to improve accessibility and connectivity to the country.
TPB Chief Operating Officer Maria Margarita Montemayor Nograles said the mission is part of a long-term strategy to strengthen the Philippines’ ties with South Korea. “We remain committed to building deeper connections through tourism and shared experiences,” she said.
TPB North Asia Acting Division Head Anjella Calzado added that the mission demonstrates the board’s focus on expanding market reach while emphasizing safe, engaging, and immersive experiences for Korean visitors.
South Korea remains the Philippines’ top source of inbound tourists, with 1.76 million arrivals recorded in 2024, underscoring the market’s role in the country’s tourism recovery and ongoing collaboration with the local industry.
