The Office of Civil Defense (OCD) will launch the “Panatag Pilipinas Launch 2.0 from Online to Onscreen” on July 1, in observance of National Disaster Resilience Month (NDRM). This initiative is a risk-communication advocacy campaign focused on disaster preparedness, as announced in a news release on Friday.
This year’s NDRM theme, “KUMIKILOS para sa Kahandaan, Kaligtasan, at Katatagan,” emphasizes the Filipino people’s collective commitment to enhancing resilience at all levels of society. The core message, “Alam ng Pinoy ang Dapat Gawin Para Maging Ligtas sa Panahon ng Sakuna,” highlights the shared responsibility to stay safe during calamities and work towards a disaster-resilient nation.
“Originally launched as an online advocacy, ‘Panatag Pilipinas’ now enters a broader phase – bringing its life-saving message to everyday spaces and reinforcing the campaign’s core reminder,” the OCD stated.
Following its successful digital debut last year, “Panatag Pilipinas” is now expanding its reach through Launch 2.0, which will bring its safety and resilience message to public screens in malls and cinemas nationwide. This program marks a significant milestone, with the partnership of the World Bank and the OCD alongside Ayala Foundation, Inc., enhancing the campaign’s impact on national resilience.
The event will feature National Disaster Risk Reduction and Management Council (NDRRMC) chair and Defense Secretary Gilberto Teodoro Jr. as the guest of honor and speaker. The launch will take place from 2 p.m. to 4 p.m. at the Activity Center, Ayala Malls Circuit, Makati City.
