niko and … is firing up Manila’s pop-culture scene as it rolls out a limited-edition Evangelion collection at SM Mall of Asia starting December 12, bringing Japanese style, nostalgia, and anime fandom together in one highly anticipated drop. Designed exclusively for the 30th anniversary of Neon Genesis Evangelion, the collection is poised to be one of the season’s biggest crossovers—offering fresh, wearable interpretations of the iconic series for fans, collectors, and fashion enthusiasts alike.
The collaboration brings Evangelion’s visual language into everyday style through clean silhouettes, subtle graphics, and modern Japanese design sensibilities. The result is an accessible collection that honors the anime’s legacy while inviting new audiences to experience the world of EVA in a contemporary, fashion-forward way.
As a culture-driven style editorial brand, niko and … continues to push beyond traditional retail with editorial storytelling, flexible creative collaborations, and an immersive approach to design. The brand’s Japanese heritage is reflected across its apparel, accessories, room items, and special collections—each piece shaped by meticulous craftsmanship, cultural detail, and a modern lifestyle perspective.
A key part of this launch is the brand’s ambition for the Philippine market. While niko and … currently operates at SM Mall of Asia, it has signaled plans for further expansion, noting the strong resonance of Japanese design and cultural creativity with Filipino consumers. The Evangelion collaboration marks the start of a broader long-term strategy for the country under ADASTRIA, one of Japan’s largest and most influential fashion groups.
“Filipino consumers value design, story, and creativity,” says Daisuke Fujii, CEO of Adastria. “We see strong interest in Japanese culture and the ideas behind it. This collaboration is our way of celebrating Evangelion’s legacy while showing what we hope to build here. We want to grow with the market and bring more of our brands and experiences to the Philippines.”
To mark the release, the niko and … store at SM Mall of Asia is being transformed into a full Evangelion-themed space, complete with curated installations, visual references from the series, and anniversary elements that merge the anime’s iconic imagery with the brand’s editorial approach to storytelling. The collaboration builds on niko and …’s global roster of pop-culture partners—such as Stranger Things, Sesame Street, PlayStation, Looney Tunes, and Thomas & Friends—each showcasing the brand’s ability to blend cultural touchpoints with design innovation.
The launch arrives at a time when anime, lifestyle, and fashion increasingly shape Filipino self-expression both online and offline. By bringing Japanese creativity and meaningful collaborations to the forefront, niko and … aims to support and elevate this growing cultural movement.
The Evangelion x niko and … 30th anniversary collection will be available starting December 12 exclusively at the niko and … store in SM Mall of Asia.