Ramon Hirang, President and CEO, m360 Inc.; Salman Nayyar, Senior Regional Director-Asia, GMS; Charles Upchurch, CEO, GMS; Hermi Hizon, Chief Commercial Officer, m360 Inc.; Usama Shahid, Director of Operations, GMS; Amer Siraj, CRO, GMS; Syed Ali, COO, GMS.
Barcelona once again lit up as the global epicenter of mobile innovation this March, hosting the much-anticipated Mobile World Congress (MWC) — the world’s leading event for mobile tech. Among the standout sessions this year was an exclusive industry talk hosted by GMS, the top AI-powered communications partner for telcos, featuring m360’s dynamic Chief Commercial Officer, Hermi Hizon.
The focus? A game-changing topic: “The Future of A2P Messaging and the Role of MNOs in 2025.”
Joined by industry veterans Usama Shahid and Salman Nayyar, Hizon offered a compelling look into how Application-to-Person (A2P) messaging is evolving — and why Mobile Network Operators (MNOs) are key players in shaping what comes next.
“We need to strengthen what we currently have and continue to evolve — applying best practices in network protection,” Hizon emphasized. “We already know what to do; now it’s about disciplined execution.”
Her words underscored m360’s proactive approach: securing what’s built, while constantly adapting to stay ahead of threats in an increasingly connected world. With A2P messaging now central to how businesses connect with customers — from alerts to promotions to two-factor authentication — network protection isn’t just important, it’s mission-critical.
The session dug into how artificial intelligence is unlocking the next frontier for A2P. AI is no longer just a buzzword — it’s becoming the cornerstone for smarter, faster, and more secure messaging. For MNOs, that means new opportunities to elevate service delivery while outsmarting sophisticated security threats.
This vision aligns perfectly with GMS’ role as a leading force in AI-driven communications, helping operators not just adapt to the future — but build it.
The event also spotlighted the ongoing success of the three-year m360-GMS partnership, a collaboration that has already delivered major strides in fraud prevention and raised the bar for industry standards.
Their joint journey is proof that when innovation meets strategy, the entire messaging ecosystem benefits — from operators and enterprises to the end users receiving timely, secure communications.
Want to learn more about how m360 is shaping the future of telco messaging? Visit m360.com.ph