SUSTAINING GROWTH THROUGH RETAIL AGGREGATION. Mr. Freeze Tube Ice Inc. has tapped MPower as its chosen supplier to power its several ice plants in Metro Manila, Cavite, Laguna, Batangas, and Bulacan. In photo are (L-R) Mr. Freeze Chief Finance Officer & Chief Corporate Service Officer Janina Mariz Santos-Ortico, Mr. Freeze President & Chief Operating Officer Philip Gerald Santos, Mr. Freeze Chief Executive Officer Gerald Santos, Meralco FVP & MPower Head Redel M. Domingo, Meralco SAVP & MPower Retail Sales Head Eddie John V. Adug, and MPower Area Head Anna Faureen P. Quintos.
MPower, the local retail electricity supplier (RES) of Manuel V. Pangilinan-led Manila Electric Company (Meralco), is strengthening its long-time partnership with Mr. Freeze Tube Ice Inc. by transitioning multiple ice plants under the Retail Aggregation Program (RAP).
Through this expanded collaboration, Mr. Freeze has consolidated several of its ice plants across Metro Manila, Cavite, Laguna, Batangas, and Bulacan to join the contestable market and enjoy the advantages of bulk power purchasing via MPower.
The Retail Aggregation Program enables smaller electricity users to combine multiple accounts within the same franchise area and buy electricity collectively from retail suppliers—resulting in cost efficiencies and better energy management.
Mr. Freeze, a major player in the ice manufacturing industry, first partnered with Meralco in 2005 with the energization of its inaugural plant. Two decades later, the company remains committed to innovation and sustainability.
“Our business has always been built on strong relationships, and we’re happy to continue growing with Meralco and MPower,” said Mr. Freeze President and Chief Operating Officer Philip Gerald Santos. “We look forward to sustainable growth and continued success as we power our Mr. Freeze ice plants, and we’re excited for this new journey with MPower by our side.”
For MPower, the partnership underscores a shared commitment to operational efficiency and responsible energy use.
“This partnership is not just about business—it’s about shared goals: sustainability, responsible energy use, and putting the customer first,” said Meralco First Vice President and Head of MPower Redel M. Domingo. “MPower is more than just a supplier; we’re a partner committed to growing with our customers and supporting what matters most.”
With the RAP partnership, MPower continues to champion customer empowerment through innovative energy solutions, competitive rates, and reliable service—proving that sustainability and business growth can go hand in hand.