Metropolitan Bank & Trust Co. (Metrobank) was recognized with a Gold Stevie at the recently held 2024 International Business Awards for its ‘Grow With Metrobank’ campaign, which tells stories of growth from customers’ and Metrobankers’ perspectives.
The campaign had two parts: the first is a customer story video, which tells how the Bank has helped clients in their journeys to success. The video is complemented by Metrobank’s culture videos, which showcase the customer-first mindset among Metrobankers and underline the importance of delivering the Bank’s promised services to clients.
The ‘Grow with Metrobank’ campaign videos are the only Gold awardee and Philippine company recognized under the Video for Financial Services-Banking category. Winners in the video categories are qualified to have produced excellent videos for work—or business-related purposes.
“In an industry where often it is quite difficult to translate services into tangible benefits, the proponent has successfully overcome this hurdle with these bite-sized, relatable and easy-to-understand videos told from the lens of the customer, including employees who are the bank’s internal customers. What resonated the most in this nomination was the ‘culture of care’ within the organization, and this is evident in their 360-degree approach by getting real-time, candid feedback from frontline associates and leaders of their bank branch,” according to a Stevie Award judge.
“Overall, these videos have strengthened the bank’s brand image and fostered a sense of unity and purpose among its employees, further reinforcing Metrobank’s position as a trusted and reliable bank,” another judge said.
Another judge added, “People-centric videos to promote Metrobank’s core values. Metrobank’s employee reaction video showcases the sincere reactions of its employees and acts as a motivational tool. The ultimate goal of a Bank (or a business in general) is to grow but to succeed; its customers should be taken care of and grow along with it.”
“These videos, which are inspired by our clients’ success stories, show how we have enabled them throughout the years as their trusted financial partner. It also reflects the Metrobankers’ ‘why.’ Why we come to work every morning, how we impact our clients’ lives, and the positive ripple effect of our customers’ growth on communities and our country. We are honored to be recognized by a prestigious award-giving body like the Stevies as it affirms our dedication to always put customers first in everything we do,” said Metrobank Chief Marketing Officer Digs Dimagiba.
The annual International Business Awards program honors individuals and organizations of all types and sizes for their outstanding performance in the workplace worldwide. This year’s winners were selected from over 3,600 nominations from various organizations and industries in 62 nations and territories.