The Boomerang Awards 2024, organized by the Digital Marketing Association of the Philippines (DMAP), celebrated the best in digital marketing and recognized a wide range of exceptional brands and agencies.
Maya retained its title as Advertiser of the Year, while Dentsu was named Agency of the Year. MullenLowe took home top honors for its work on the Quezon City Gender and Development Council’s “Right to Care” campaign, which earned both the White Boomerang—an award recognizing pivotal innovation—and Best of Show.
Held on October 16, 2024, at the Col|Lab Space, Sheraton Manila, this year’s awards featured 393 entries across 17 primary and seven special categories, highlighting the continued innovation, creativity, and effectiveness driving the Philippine digital marketing industry. While the White Boomerang category has been around for many years, it was finally won this year, with the Right to Care campaign being recognized for its groundbreaking approach and lasting impact.
Chaired by Kit Ramos Disini and Jace Suzara, this year’s awards theme was “Be Greater,” challenging nominees to push the boundaries of innovation, creativity, and effectiveness.
Disini shared, “This year’s theme, ‘Be Greater,’ was an ambitious vision that the Booms team embraced wholeheartedly. Every aspect, from the meticulous jury deliberation process in selecting winners to curating every detail of the event, had to be greater than ever while ensuring cohesive synergy across our key themes of innovation, creativity, and impact.”
The 2024 Jury was headed by Valerie Madon, Chief Creative Officer of McCann Worldgroup Asia Pacific. Madon admired the local entries, saying, “I’ve been a jury for many international shows, and I hate to say this—I’ve not seen enough Philippine entries in those shows. Coming here, I got to see a lot more. It makes me wonder why these pieces of work are not going out there in the international shows because the caliber is excellent!”
The evening we also included performances by Sandwich, Chicosci, Itchyworms, August Wahh, and the legendary Ely Buendia, adding energy and excitement to the celebration of creativity and achievement.
This year’s Boomerang Awards recognized exceptional talent and groundbreaking work across various categories, celebrating the most innovative campaigns in digital marketing:
Advertiser of the Year: Maya Philippines, Inc.
Agency of the Year: Dentsu Creative Manila, Inc.
Tech Innovator of the Year: Leo Burnett Group Manila
Tech Innovation of the Year: FWD: The Gamer Insurance
Tech Production Partner of the Year: Paradigm Productions & Design Production Partner of the Year: Prodigious Phils
Best of Show: Right to Care – Quezon City Gender and Development Council.