Mang Inasal’s viral #MangInasalCreamyYESSummer campaign scooped top honors at the 2025 Dragons of Asia Awards, bagging the Blue Dragon Award for Best Campaign in the Philippines and the Black Dragon Award for excellence in Social Media.
The campaign spotlighted the beloved Extra Creamy Halo-Halo, turning the classic summer treat into a national craze that ruled timelines and taste buds alike. With rising star Fyang Smith leading the charge, the campaign inspired fans—especially Gen Z—to share their own fun, flavorful takes on their favorite Filipino dessert.
“At Mang Inasal, we’re inspired every day to delight our customers by serving their favorites, like our Extra Creamy Halo-Halo, and to connect with them wherever they are online,” said Mang Inasal president Mike V. Castro. “This campaign is a perfect example. This Christmas season, fans can look forward to more engaging digital initiatives that bring joy and make every experience with Mang Inasal truly memorable.”
The Dragons of Asia Awards, established in 2000, celebrate Asia-Pacific’s most creative and effective marketing campaigns, with past winners including Coca-Cola, Samsung, and Unilever. This year’s recognition adds to Mang Inasal’s impressive streak of 42 awards from both local and global institutions, cementing its reputation as the Philippines’ Grill Expert and a leader in innovative brand engagement.
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