Mang Inasal closes 2025 with record-breaking 57 awards worldwide

Mang Inasal is ending 2025 on a high note, celebrating its most successful awards year yet after sweeping a record 57 recognitions from prestigious local and international award-giving bodies—an achievement the brand credits to its loyal customers and creative partners.

The Philippine grill icon earned top citations from global platforms such as the International Business Awards, Campaign Asia-Pacific, Marketing Excellence Awards, ASEAN PR Excellence Awards, and the Asia-Pacific Stevie Awards, cementing its standing as one of the country’s most innovative and culturally resonant food brands.

On the home front, Mang Inasal continued its strong showing with major wins at the Anvil Awards of the Public Relations Society of the Philippines and the Philippine Quill Awards of the International Association of Business Communicators. A major milestone came with the brand’s first-ever Asia-Pacific Tambuli Award, recognizing its collaboration with Department of Tourism for the Love the Flavors, Love the Philippines campaign—a celebration of Filipino taste, culture, and national pride.

“This milestone reflects the trust and enthusiasm of our customers and the passion of our partners who continuously bring our Ihaw-SARAP and Unli-SAYA promise to life,” said Mang Inasal president Mike V. Castro. “These recognitions inspire us to keep innovating and delivering experiences that resonate with our communities.”

From standout influencer and digital campaigns to product launches, experiential marketing, and brand leadership awards, Mang Inasal’s 2025 haul underscores its ability to stay culturally relevant while expanding its impact across platforms and audiences.

As it looks ahead, the brand says the momentum only strengthens its resolve to raise the bar further—bringing more flavor, fun, and proudly Filipino stories to the table in the years to come.