February is shaping up to be a season of both romance and rewards as Hanabishi Appliances rolls out a multi-platform campaign that blends the warmth of Valentine’s Day with the festive energy of the Lunar New Year.
Positioning practical gifts as the new love language, the trusted Filipino appliance brand is encouraging households and entrepreneurs alike to invest in products that bring long-term comfort, efficiency and everyday convenience. Whether it’s upgrading to a smarter washing machine, adding reliable kitchen equipment to a growing small business, or surprising a loved one with a thoughtful home essential, Hanabishi is making sure every peso stretches further this month.
“We are blending the romantic spirit of Valentine’s Day and the festive spirit of the Lunar New Year with a multiplatform campaign that encourages meaningful gift-giving and sulit shopping,” said Cherish Ong-Chua, Vice President for Finance and Marketing at Hanabishi Appliances. “We hope that with these deals, you can find the best gifts for your loved one or even for yourself that will make everyday life easier and bring comfort and joy long after these occasions are over.”
Big payday deals across major E-commerce platforms
Timed with the mid-month payday rush, Hanabishi is offering up to 10 percent off select fan-favorite appliances at its official flagship store during the Lazada Sulit Sweldo Sale from February 14 to 16. Shoppers can also enjoy 10 percent off sitewide deals during the Shopee Mid-Month Payday Sale happening on the same dates.
From February 15 to 17, the brand joins the TikTok Shop Lunar New Year Sale with up to 10 percent discounts plus stackable platform vouchers, giving buyers even more room to save.
For bargain hunters who enjoy real-time interaction, Hanabishi is bringing its biggest markdowns to TikTok Live. Shoppers can score up to 25 percent off during live sessions, unlock exclusive live-only vouchers, and watch product demos while engaging in Q&A sessions — a more immersive way to shop smart.
Exclusive website rewards for Kapartner members
Beyond marketplace promos, Hanabishi is also rewarding its loyal community through its Valentine Reward Promo running from February 10 to 28, exclusively on its official website, www.myhanabishi.com.
New and existing Kapartner members can redeem 500 Kapartner Points to receive a P200 discount voucher with a minimum spend of P1,000. Once redeemed, members receive a voucher code via email along with a direct link to a curated product page featuring eligible items — simplifying the path from browsing to checkout.
For those who want to give loved ones the freedom to choose, Hanabishi is also offering specially designed Valentine’s and Chinese New Year E-Gift Cards worth P1,000. It’s a practical yet thoughtful way to say “I love you,” while letting recipients select the appliance that best suits their needs.
“At Hanabishi, this month is all about celebrating love and abundance,” Ong-Chua said. “Now is the perfect time to show your appreciation in meaningful and practical ways. Give gifts that truly last.”
With layered discounts, stackable vouchers, and loyalty rewards, Hanabishi is turning February into more than just a season of flowers and chocolates — it’s becoming a month of smart upgrades, lasting value, and everyday convenience for Filipino homes.