L’Oréal Philippines products featured on TikTok Shop, showcasing the brand’s digital commerce presence and engagement with the platform.
L’Oréal Philippines is redefining beauty in the digital age, turning TikTok’s viral culture into real-world sales after its record-breaking run at TikTok Shop’s Jet Set Glow Super Brand Festival.
The global beauty leader tapped into TikTok Shop’s upgraded ACE 2.0 (Assortment, Content, Empowerment) framework, a system designed to integrate discovery, engagement, and purchase into one seamless experience. By harnessing the power of creator-driven content, livestreams, and platform-exclusive incentives, L’Oréal transformed beauty conversations into conversions.
The results? A staggering 75% surge in gross merchandise value (GMV) compared to its usual sales, cementing the brand’s position as one of the strongest digital performers in the local beauty space.
“Timing our use of TikTok Shop’s ACE 2.0 system with the Super Brand Festival set a new benchmark for us,” said Denise Peralta, E-Commerce Director at L’Oréal Philippines. “It bridged our offline footprint with a powerful online push, and reinforced our belief in full-funnel strategies and in TikTok Shop as a key growth engine.”
The campaign generated over 140 million impressions, fueled by 894 videos under the hashtag #JetSetGlowWithTikTokShop. Backed by more than 100 livestreams, celebrity tie-ins, and partnerships with TikTok Shop Partners (TSPs) and multi-channel networks, the brand built an expansive digital presence that blended entertainment with shopping.
For L’Oréal, however, the win wasn’t just in the numbers. The initiative spotlighted TikTok Shop’s unique ability to merge community and commerce. With 96 creators and 10 beauty brands in the spotlight, shoppers weren’t simply buying—they were engaging with educational and aspirational content that built trust and authenticity.
“TikTok Shop’s ACE 2.0 comes alive during campaigns like Jet Set Glow,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “It empowers brands to execute full-funnel strategies, fostering authentic engagement while driving conversions. L’Oréal’s results reflect the platform’s potential when creativity and data work in tandem.”
Long known for its marriage of science and beauty, L’Oréal is now setting new standards in digital retail. Its success with TikTok Shop signals how e-commerce platforms are no longer just sales channels but vibrant spaces where discovery, learning, and self-expression happen—all while driving measurable growth.
With each campaign, L’Oréal Philippines continues to prove that the future of beauty isn’t just about the products—it’s about the experience.